Tesco bosses give Hampstead store permission to stock organic food

Tesco on Heath Street. Picture: Polly Hancock

Tesco on Heath Street. Picture: Polly Hancock - Credit: Archant

The Tesco Express store in Hampstead has been inundated with complaints in recent weeks after shoppers noticed that healthy and organic foods were increasingly making way for more and more crisps and fizzy drinks.

Fortunately, their cause has been taken up by no less a force than Jessica Learmond-Criqui, the solicitor behind the Hampstead Shops Campaign – who has taken typically swift and decisive action.

She seems to have secured a promise to radically overhaul the shelves in favour of, well, whatever Hampstead folk want.

In a meeting with assistant manager Kumari Saba, Ms Learmond-Criqui was informed that, ever since a refit in the summer, the shop has been under strict orders to stock only what head office chooses to send it.

But following the lawyer’s intervention – she collated the vociferous complaints of dozens of residents – the Heath Street store has been given “free rein”.

She said: “They have been given a list of all the organic products in the Tesco empire and been told they can order any of them in.

“Head office has recognised that Hampstead is not just any old Tesco site. Now they have free rein to stock whatever the community wants.”

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Anyone with requests can contact the store on 020 8213 7190.

Whether it can stop the people of Hampstead hankering after a Waitroise remains to be seen.