The Stables Market has vowed to prevent a new statue of Amy Winehouse becoming a “shrine” to the late star.

The owners of the world-famous Camden Town market, in Chalk Farm Road, have promised to clear away any flowers, gifts and other “tokens of remembrance” left around the life-size bronze.

Signs will be installed urging fans not to leave memorials, while the statue will be cleaned daily and patrolled by the market’s security staff.

Lee Bennett, head of business development at Camden Market Holding Corporation, said: “It’s a bit like Jim Morrison’s grave in Paris, it has to be maintained and we have to make sure people don’t deface the statue.

“It’s also a health and safety issue, we’ve already had people trying to climb the walls after hours to get to it.”

The sculpture was unveiled in the Stables in an emotional ceremony attended by her parents Mitch and Janis on what would have been the singer’s 31st birthday last month.

The statue was designed to be a permanent memorial to the troubled singer, who died aged 27 from alcohol poisoning in 2011 at her home in Camden Square.

However, planning permission has yet to be granted by Camden Council.

The measures to stop it becoming a shrine were outlined in a management plan submitted as part of a planning application that has been lodged with the town hall.

The Ham&High revealed last week that the market had been told by the council to move the statue around the site until planning permission is granted, so it could be deemed a temporary structure to avoid breaching planning laws.

Mr Bennett added: “It’s becoming a landmark and we hope it will reduce the numbers of people gathering in Camden Square, which residents were not happy about.”

Planning permission was previously granted for the statue to be installed at the Roundhouse in Chalk Farm Road, Chalk Farm, before it was decided to shift it to a more public location.