Much-loved Belsize, West Hampstead and Crouch End shops star in Visa Christmas advert

Normally we celebrate one business of the week – but today we’ve got three!

Christopher Freeman from Dunn's Bakery in Crouch End in the Visa Advert. Picture: Visa - Credit: Visa

That’s because firms in Crouch End, Belsize Village and West Hampstead all star in a new Christmas advert for Visa.

The card company filmed at Crescent Fruiterers in Belsize Lane, West End Lane Books, and Dunn’s bakery in Crouch End Broadway. The advert is a “love letter” to independent shops, with workers singing All I Want for Christmas Is You.

Matthew Voyce, 47, co-owner of Crescent Fruiterers, told the Ham&High: “We were unsure at first, but 100 per cent we’re glad we did it.

“They just came around and said they loved the square and would we be interested. It took us some persuading to actually be in it, though.”

Meanwhile, the retired former owner of Dunn’s, Christopher Freeman said: “I’m not much of a singer but the whole team got behind me and it was a great experience!”