Q&A: My Primrose Hill, with interior designer and Cave Interiors founder Georgina Cave


- Credit: Milly Burroughs

As an interior designer and founder of Cave Interiors' design studio in Primrose Hill, Georgina Cave is constantly on the go, but always finds time to enjoy the area.

What brought you to the area where you live?

We had lived in Maida Vale for some time but made the move, over 10 years ago, to Belsize Park as we wanted a friendlier environment for our (then) young family.

I fell in love with a lateral garden apartment that overlooks the beautiful St Dominic’s Priory and while it needed re-space planning and designing throughout to suit our needs, I promptly made it our own.

What makes Primrose Hill unique?

It has the most wonderfully friendly village atmosphere with a very strong sense of community.

It is one of the few areas in London where small boutique businesses are very much valued and we all look out for each other.

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You have a day off to spend in Primrose Hill, what do you do?

Sounds lovely! I would walk my dog through Primrose Hill Park, lunch at the bustling Greenberry Cafe or ever friendly Lemonia, buy fresh fruit and flowers from Yeomans greengrocer and browse at Anna, Pamela Schiffer, Spice and Press — all wonderful boutique places to shop for lovely womenswear.

Why have you located your studio in Primrose Hill?

Because I love it!

As mentioned, it has a great sense of community and the super friendly atmosphere is second to none — plus the architecture is so beautiful, as are the open spaces of Primrose Hill Park and Regents Park.

We also had several large projects in the area at the time we chose the location and continue to do so.

What do you get the most satisfaction out of with your job?

I love to capture the essence of our clients and how they live, so that they are left with a home that both fits their lifestyle and expresses their personality.

Striking up a good relationship and having fun along the way is imperative as it relaxes and reveals the real ‘them’.

To me, creativity is designing function and form to match the human realities and hopefully I achieve that!.

If you were the editor of the Ham&High, what would you focus on?

Reporting accurately and without bias is always key in my mind.

The Ham&High does a great job reporting local news and stories, as well as featuring small businesses such as mine. So I would say keep up the good work.

Who is the most inspiring person you’ve met?

That’s a hard one. From a professional point of view, I love Ilsa Crawford’s work and meeting her at a talk hosted by The Rug Company was an honour, but primarily I would have to say my parents for inspiring me with their love of antiques and art, plus my father with his brilliant business mind.

What are you looking forward to for the rest of this year?

We’ve just been included in House & Garden’s Top 100 Interior Designers in the UK, which was a dream come true and something I’ve aspired to since the start of my career.

It’s brought a whirlwind of excitement and I look forward to raising the bar even higher so as to maintain the standard of work expected from myself and my wonderful team.