Q&A: My Primrose Hill

Harriet-Kelsall-Portrait-2016-

- Credit: Archant

Jewellery designer Harriet Kelsall founded Harriet Kelsall Bespoke Jewellery in 1998 and has just opened the company’s third shop in Primrose Hill.

What made you choose Primrose Hill to locate your jewellers?

I used to live in Primrose Hill when I met my husband and just love the place and community there. It is a place for specialists and experts and lovely romantic destination.

What makes Primrose Hill unique?

We love everything about Primrose Hill, especially the vibrant mix of people. At Harriet Kelsall Bespoke Jewellery we think of ourselves as love storytellers and we take pride in the fact that we get to know our customers and use elements of their narrative to make bespoke jewellery that they will love for the rest of their lives.


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Primrose Hill has the atmosphere of a small, community-focused village and we’ve been given such a warm welcome. It’s also a very romantic spot. We love that lots of proposals take place on Primrose Hill itself.

You have a day off to spend in Primrose Hill. What do you do?

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Morning coffee in Greenberry followed by shopping in the lovely boutiques including Mary’s Living & Giving- we love ethical fashion and have been very involved in progressing jewellery ethics in the last 20 years. Next up would be lunch at Manna and then an after-lunch walk in the park. If I was with my children we might take a trip to London Zoo. If not I might treat myself to some beauty treatments or a blow-dry at one of the salons on Regent’s Park Road.

If you were Ham&High editor, what issues would you focus on?

For us, ethics and wider business responsibility are really important and we are always interested in hearing about different ideas surrounding these topics.

What are your goals for the year?

I am going to continue spending time with my children.

I become chairman of the National Association of Jewellers in June and hope to help them continue to improve the industry. My book is out in September, so I’ll be focusing on its launch. It is about starting a creative business as I am very passionate about encouraging other creative start-ups to take the plunge.

In terms of Harriet Kelsall Bepsoke Jewellery, we hope to really establish a place in the thriving Primrose Hill community.

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