Ole & Steen opens Hampstead High Street bakery

Customers outside the new store

Customers outside the new store - Credit: Polly Hancock

Ole & Steen has welcomed customers to its new bakery in Hampstead High Street. 

The Danish bakery opened on Monday (March 22) for takeaway in the former Café Rouge, with 500 of its Cinnamon Social slices given to early visitors who signed up to its newsletter.

Customers were also offered one of 350 free Honey Hearts, decorated on the spot with the name of their choice.

Ole & Steen opens a new branch at 38-40 Hampstead High Street NW3 on 22.03.21.

A Hampstead-inspired treat - Credit: Polly Hancock

The high street chain plans to serve customers inside once Covid restrictions ease. The government’s roadmap allows this for businesses in hospitality from May 17.  

Jason Cotta, CEO of Ole & Steen, said “We are delighted that Hampstead is our first of many new bakeries in 2021 - in time for Easter and our new summer menu which launches in mid-April.” 

Ole & Steen opens a new branch at 38-40 Hampstead High Street NW3 on 22.03.21. Front counter

- Credit: Polly Hancock


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The bakery will have seating for 45 people indoors, and additional outdoor seating. It is Ole & Steen’s 13th store in London.  

Ole & Steen opens a new branch at 38-40 Hampstead High Street NW3 on 22.03.21. Raspberry tarts

- Credit: Polly Hancock

Ole & Steen opens a new branch at 38-40 Hampstead High Street NW3 on 22.03.21. Staff give out free s

- Credit: Polly Hancock

Ole & Steen opening

- Credit: Polly Hancock

Ole & Steen opens a new branch at 38-40 Hampstead High Street NW3 on 22.03.21. Front counter

- Credit: Polly Hancock

Ole & Steen opens a new branch at 38-40 Hampstead High Street NW3 on 22.03.21. Signature Cinnamon So

- Credit: Polly Hancock

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