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NW3 Green School Runs: Private school bus service launches in driving Hampstead rain

PUBLISHED: 13:01 13 June 2019 | UPDATED: 13:01 13 June 2019

A rainy launch for the NW3 Green School Runs group;. Picture: Joshua Thurston

A rainy launch for the NW3 Green School Runs group;. Picture: Joshua Thurston

© Joshua Thurston - All Rights Reserved

The NW3 Green School Runs (NW3 GSR) team launched its bus service for private school parents on a rainy Monday in Hampstead.

Less than six months after the group formed, the first buses taking children from the surrounding area to schools in Hampstead are now running.

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The initiative is designed to improve air quality by reducing the number of journeys towards NW3 taken by parents.

Valeria Pensabene from NW3 GSR said: "The launch went really well, notwithstanding the driving rain."

She added parents could try out the bus service - which is being administered by start-up Zeelo - for one day free, using a discount code "NW3", ahead of the full roll-out next September, and reception-age children were also now being accepted on the buses.

The initiative, currently involving six NW3 private schools, has been backed by both local MP Tulip Siddiq and Camden Council.

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