A new monthly magazine championing businesses and community initiatives in Primrose Hill was launched by TV presenter Matthew Wright.

The broadcaster, who lives in Primrose Hill, toasted the arrival of the first edition of On the Hill at the Primrose Hill Community Centre the Wednesday before last.

The free glossy publication provides information on local shops, features on residents and details of community campaigns.

Run by an editorial team of seven, it is headed by Janet Reuben of Regent’s Park Road, who said: “The launch was a great success and we’ve had a lot of support from people in Primrose Hill.

“There’s so much going on in Primrose Hill that we wanted to produce a publication that was very tightly local.

“The first edition features Matthew Wright talking about his secret passion – fly-fishing.”