Hampstead BID: Management of controversial business levy scheme outsourced as new boss appointed

PUBLISHED: 16:39 01 February 2019 | UPDATED: 09:33 29 August 2019

Hampstead High Street. Picture: Ken Mears

Hampstead High Street. Picture: Ken Mears


Hampstead’s controversial Business Improvement District (BID) has appointed a new manager – and outsourced its running.

Ruth Duston, managing director of Primera who has taken over the running of Hampstead BID. Picture: Mickey LeeRuth Duston, managing director of Primera who has taken over the running of Hampstead BID. Picture: Mickey Lee

Marcos Gold will take over in mid-February after former chief exec Caroline Goldsack stood down at the end of 2018.

The board has outsourced management and appointment process to Primera, which run a series of BIDs in central and south London.

The BID is a compulsory "tax" for businesses in Hampstead and pays for PR for the village, street cleaning and Christmas lights.

Ms Goldsack stood down after a turbulent year for the scheme, during which Camden Council - which collects the levy - took King William IV landlord Jimmy McGrath to court over not paying the levy.

Hampstead High Street. Picture: Ken MearsHampstead High Street. Picture: Ken Mears

He is due back before Highbury Corner magistrates on March 18.

Managing director of Primera, Ruth Duston, called it an "exciting opportunity" and added: "Hampstead is a great area and through the work of the BID and collaboration with local businesses and stakeholders it has the potential to be even better."

Chair of BID, Philip Matthews said: "We're delighted and excited to welcome Primera and our dedicated BID Manager Marcos Gold, who join the team as we move into the next, exciting stage of the BID's work.

"At a time when UK high streets are struggling, the BID remains an essential ingredient in helping all of its businesses to contribute efficiently to making Hampstead an essential destination for locals and visitors alike."

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