A young lawyer on a “trip of a lifetime” who was killed by a falling William Hill shop sign in Camden Town has been named.

Jacob Marx was hit by a 30ft metal William Hill sign in Camden Road just before 5pm on Monday (January 28).

Six people wrenched the betting shop sign clear before paramedics tried to resuscitate the 27-year-old on the pavement.

Mr Marx was rushed to University College Hospital in Euston where he died a short while later.

The New Zealander had been in London with his girlfriend Natalie Chung as part of a round the world “trip of a lifetime”.

The pair were working in the capital as they planned the next leg of their journey, it is believed.

Mr Marx, who graduated from the University of Auckland, had worked for international law firm, Minter Ellison Rudd Watts in offices in New Zealand and Sydney, Australia.

Camden Council has launched a safety investigation into the incident.

Cllr Abdul Hai, cabinet member for community safety, said: “This is a tragic incident and our thoughts are with the victim’s family at this sad time.

“Our health and safety and building control teams attended the scene immediately to take the necessary action to make sure there was no further danger to the public from the building.”

A spokesman from William Hill said the company was working with the council to “understand the circumstances leading to this deeply regrettable and unforeseen accident”.