Kindness Offensive big Christmas project

ON the first day of Christmas my true love gave to me: 100 volunteers, 50,000 food kits and 100 free-range turkeys.

It might seem a peculiar variation on the traditional song, but it took this and more to create the world’s largest act of kindness yesterday as the West Hampstead based Kindness Offensive attempted to break their own record and bring 38 tonnes of goodwill to the London needy.

The organisation is dedicated to doing random good deeds. And this time it went big – handing out all the donated goods including food and toys to a variety of different causes, including homeless charities across the capital, as well as to random passers-by they met along the way.

The Ham&High joined them on route. In the early hours, founder member and the aptly-named David Goodfellow was geared up for a long day.

“It’s a huge operation,” he said. “We are still getting deliveries arriving throughout the morning but we’ve already had one industrious team out to make sure we get through it all.

“I’m just so excited and it’s just the very beginning of the day – we’re still waiting on some toys from Tesco, some more boxes of clothes and another delivery of turkeys.” Camden team leader Lidija Mavra, 29, who is also involved with the charity Sockmob, which provides clothes for homeless people in London, was ready to dedicate her day to the cause.

“Soon we’ll all be piling into our van and stuffing it with clothes and food to hand out to Camden’s homeless” she said.

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“We have a route that we’ll be following but it will be organic; if we run out of stuff to give away we’ll just come back here and load up again.”

Since 2007 the charity has grown from small charitable events to widespread philanthropic projects – encouraging big firms to help out the London needy.

And at the start of the day the charity was presented for their efforts with a double decker bus from clothing label White Stuff after winning a worthy cause competition.

Split in to six core teams covering different parts of London, their volunteers donned high visibility jackets, yellow hard-hats and wacky, reflective sunglasses despite the December gloom – even Jack Russell Bon Jovi wore a specially designed high visibility jacket for the event.

Mr Goodfellow continued: “It is perfect as it allows you to blend in and stand out at the same time as so many people are wearing the same sort of thing while out working.”

James Mckone, 20 and Ricardo Burress, 21 had come all the way from Crouch End to join in.

Mr Mckone said: “I thought they were doing a really great thing.

“We’ve come a long way to help out and we’re in it for the whole day, handing out the stuff all around Camden, spreading some kindness.”

o For more on the project the Kindness Offensive go to