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Home of LJCC and ballerina Anna Pavlova on sale for £6.25m

PUBLISHED: 12:05 22 January 2015 | UPDATED: 12:05 22 January 2015

Ivy House. Picture: Will Curtis.

Ivy House. Picture: Will Curtis.

Archant

The historic home of the London Jewish Cultural Centre (LJCC) has been put on the market with a starting price of £6.25million.

Ivy House, in North End Road, Golders Green, was officially put up for sale by estate agents Knight Frank on Monday as the LJCC prepares to merge with Jewish community centre JW3, which opened in Finchley Road last year.

The house, which dates back to the late 18th century and was famously the home of Russian prima ballerina Anna Pavlova until her death in 1931, is being marketed as a “rare Hampstead Heath opportunity”.

The LJCC is now running its final full season of programmes and will vacate Ivy House in July.

LJCC chief executive Louise Jacobs, who will become deputy chairman of JW3’s board of trustees, said: “It’s a sad reality that Ivy House is now actively being marketed and will be sold.

“Having said that, we are now busy building a new and exciting organisation.”

In September, the LJCC and JW3 announced plans to join forces and bring the LJCC’s programme of events under the same roof as JW3, a purpose-built £50million community centre.

In 2002, the LJCC bought a 125-year lease on Ivy House for £3.5m from King Alfred School, located on the opposite side of North End Road, which owns the freehold for the house.

The guide price for the lease has been set at £6.25m and buyers have until March 5 to register their bids.

Ivy House’s current use is registered as “non-residential institution” but Knight Frank is marketing the “potential for alternative uses, subject to the necessary consents”.

On Tuesday, Sian Morris, Knight Frank’s senior surveyor dealing with the Ivy House sale, said she had already been contacted by parties interested in Ivy House.

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