PYJAMAS were the dress code at a supermarket's fundraiser to help deaf people. Staff at the Archway Co-op donned their finest nightwear to raise cash for the Royal National Institute for the Deaf last week. Store manager Colin Minten said: Serving shoppe

PYJAMAS were the dress code at a supermarket's fundraiser to help deaf people.

Staff at the Archway Co-op donned their finest nightwear to raise cash for the Royal National Institute for the Deaf last week.

Store manager Colin Minten said: "Serving shoppers in our pyjamas has created some strange looks but it's also got our fundraising for RNID off to a good start.

"It's such a worthwhile cause and hopefully has given people a wake-up call about their hearing."

The cash is tipped to reach some of the four million people in the UK who are losing their hearing but doing nothing about it.

Picture by Polly Hancock