Hampstead mumpreneur launches beautiful baby clothes line

Rue Des Petits

Rue Des Petits - Credit: Archant

Julie Stott tells Bridget Galton about why she launched Rue Des Petits, which sells baby clothes, nursery accessories, toys and gifts from independent European brands.

It was frustration with finding the perfect gift and packaging service when friends had a baby that led Julie Stott to found her business.

After having her second baby, the French born marketing executive turned mumpreneur and launched Rue Des Petits at Christmas.

It features stylish and beautiful baby clothes, nursery accessories, toys and gifts from independent European brands – with an option to send items wrapped with a card.

“I had been thinking about it for some time,” says the Hampstead resident.


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“Until a year ago I was working in an office and when a friend has a baby, you want to find something unique and original. I had discovered a few nice brands but when I found something in France or Spain it would cost 10 or 15 Euro to get it delivered. It seemed a bit silly.”

She added: “You might want to mix and match more than one item, then you need to run to M&S to get a card and tissue paper. I thought ‘why not set up something which helps people to create the full package not just the presents but also the gift wrapping and card?’”

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Stott who has two girls aged 4 and 21 months, quit her job marketing for Chanel and spent a year working on her idea.

“I had a nanny and was working full time. I came back from my second maternity leave and I had had it in mind for some time to be my own boss, having more flexibility and working from home. I thought now was a good time to give it a go.”

She worked with an illustrator to create a unique look to the website with fun drawings, and researched the brands she wanted to feature.

“A lot of online platforms are not very personal. I wanted to create a boutique feel to the site. Even online you can have more of a personal touch. Rather than trying to please everyone I only selected things I liked personally.

“Many of the brands I am selling are businesses set up by mums. I have met some really nice people it’s been a great human experience. They are handmade, good quality products but it’s not just the product it’s the craftspeople behind it who are bringing their passion.”

These include British, Spanish and French brands such as Moulin Roty, Merci Maman, Charlie and June and Papilla De Fruta with prices ranging from £4 upwards.

Stott, who is currently flying the business solo, says including gifts for mums too sprang from the experience of having a second child.

“After having my second daughter friends said: Julie you already have enough pink pyjamas we wanted to give you something for you, after all you have also done a good job.’ On the site you can mix and match for baby and mum.”

Future plans include growing the range for older children and including more books and toys.

“I’ve positioned myself as a gifting site but if there’s something you like or want to treat yourself or your little one you will find plenty there.

“I can also do personal shopping to help put a bundle together for your newborn. Send me an email and I will make suggestions.”

Visit ruedespetits.co.uk

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