Foolish risk, or Proudest moment? Venue owner's frankest interview

Published: 8:26 AM April 2, 2008 Updated: 10:09 AM February 20, 2021

CONTROVERSIAL gallery owner Alex Proud has given the Ham&High a revealing interview in which he tells how tough it has been to set up a trendy new venue in Camden s market area. As he prepares for a star-studded opening tomorrow (Thursday) he says that

CONTROVERSIAL gallery owner Alex Proud has given the Ham&High a revealing interview in which he tells how tough it has been to set up a trendy new venue in Camden's market area.

As he prepares for a star-studded opening tomorrow (Thursday) he says that making money isn't his top priority and that he is aware that many critics see his venture as a 'foolish risk'.

"It's been a really tough nine months since we closed. I haven't slept at all," he said. "This is an enormous risk. It's an incredibly foolish risk to take. I signed the lease for this place the day my son was born. I think it is madness.

"It's amazing to create something. God forbid we might make some money one day but that is pretty low down the list. My wife will be really upset to hear that!" he told the Ham&High.

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Read his full interview in this week's Ham&High but if you want to be at the big opening party, we have two pairs of tickets on offer, in association with Intel®.

All you have to do is tell us in which market area his new venue is situated (clue, it has something to do with horses) and email letters@hamhigh.co.uk with the answer, remembering to include your daytime contact details.