Golden arrow marks the spot for Hampstead scaffold art

A young Hampstead artist has erected a huge golden arrow on top of a scaffolded chimney in the heart of the village as part of her vision for contemporary art.

The arrow, which spans 10 metres and is on a tower 40 metres high, was displayed on the old New End Hospital.

Art-spotters had to be quick because the installation was only there for two days, on Monday and Tuesday last week.

Lucy Joyce, from Gainsborough Gardens, has a degree in fine art from the Chelsea College of Art and Design and is currently studying for a Masters in sculpture at the Royal College of Art.

She chose the site because she walks past it every day and is always looking for new locations.

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Her main interest is in “negotiating public spaces, and making some kind of interruption to the everyday”.

She said: “Lots of people noticed it and were asking questions.

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“What I like about it is that its a passing thing, a one second thing for someone walking by.”

She has previously erected artwork in construction sites and on a tower in Berlin.

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