Dunn's Bakery gearing up for National Doughnut Week fundraiser
PUBLISHED: 09:59 11 May 2018 | UPDATED: 10:34 11 May 2018
Crouch End's Dunn's Bakery boss Lewis Freeman is urging staff and customers to support its 27th annual fundraiser as part of National Doughnut Week.
A national doughnut themed fundraising campaign, started in Crouch End, is set for its 26th year next week.
National Doughnut Week, which was spearheaded by Dunn’s Bakery in the Broadway, raises money for the Children’s Trust which helps children with brain injuries.
Since Christopher Freeman started the campaign in 1991, it has raised £906.406 for the charity.
Mr Freeman retired from Dunn’s last year, but the bakery was taken on by his son Lewis. He is set to continue the tradition this year.
Every 15 minutes, a child in Britain is left with a brain injury as a result of an accident or illness.
The Children’s Trust offer the largest residential brain injury rehabilitation centre in the country.
Lewis Freeman, who took over the running of the bakery from his dad, Christopher in September says he’s “immensely proud” of their fundraising.
“I do take a lot of pride in the role we play in creating that event. [My Dad] would say it’s one of his greatest achievements.”
“When he started it, he looked around for a charity to support. He set up a meeting with them and was blown away by what they do for children who have brain injuries,” he said.
The team from Dunn’s go to one of the Children’s Trust rehabilitation centres every year to hold doughnut decorating classes for the children.
The 26-year-old said: “It’s great fun. We run sessions with children who have a sense of touch or smell, right up to children who can almost walk, and they’re taking part.
“It’s great to walk away knowing they’ve enjoyed that, and how our work here helps.”
The team are hoping to raise around £3.500 as part of the national campaign which is aiming to raise at least ten times that.
Mr Freeman has worked at the bakery since he was 12. Now 25, he’s hoping this year’s campaign will do better than before.
“We decorate the shop. You get the customers who come in and they are surprised that it’s that week already. They might come in for a sausage roll, but walk out with a bag of doughnuts.
“Some people come every year, and are very generous. We’re hoping they’ll do the same,” he told the Ham&High.