A plan to allow members of the public to use businesses’ toilets in exchange for cash and advertising from the council has gone live.

The community toilet scheme pays firms up to £750 a year and promotes them online and locally in a bid to solve a funding shortfall.

Camden Council said it needs to save £260,000 a year on toilets, which could mean closing facilities in Pond Square, West End Lane and South End Green while coming up with new ways to provide the service.

The community scheme currently has 12 members, including Burgh House in New End Square, Prince of Wales in Highgate High Street, Nando’s in West End Lane, Streets Coffee in Finchley Road and Belsize Community Library in Antrim Grove.

Camden Council said it needs “a bit more time” to introduce other plans for the service, but said a new system will be ready by early 2017.

The other businesses to sign up are:

Bloomsbury Central Baptist Church in Shaftesbury Ave

Pedro’s Café in Kentish Town Road

McDonald’s in Kentish Town Road

Abbey Road Community Centre in Belsize Road

Tricycle Theatre Kilburn High Road

Streets Coffee in Finchley Road

Greenlight Pharmacy in Hampstead Road

Hummus Bros in Southampton Row