Digital lifeline for Woolworths

CROUCH End shoppers mourning the loss of the Woolworths brand will be able to buy selected items online – after the name was bought by another UK retailer. Shop Direct – owner of brands such as the Littlewoods catalogue – plans to launch the shop online

CROUCH End shoppers mourning the loss of the Woolworths brand will be able to buy selected items online - after the name was bought by another UK retailer.

Shop Direct - owner of brands such as the Littlewoods catalogue - plans to launch the shop online this summer after acquiring the brand name for an undisclosed sum.

It has also bought the Ladybird clothing brand.

The move brings the much-loved brand under the control of the Barclay brothers - Sir David and Sir Frederick - who own Shop Direct and The Daily Telegraph.


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Shop Direct's chief executive, Mark Newton-Jones, said: "We are delighted to be relaunching the Woolworths name online.

"It is a much-loved brand that engenders huge affection among British consumers and is an important part of the country's retail heritage.

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"In what will be its 100th year, we are proud to be reviving the brand for future generations.

"This is great news and we are confident that Woolworths - as an online brand - will once again prosper and, quite rightly, stay at the heart of British retailing."

The chain was forced into administration late last year after plunging sales and mounting debts - with the loss of 27,000 jobs.

The Crouch End store - one of 807 to close - shut its doors on January 6. It is unknown what will replace it.

The Muswell Hill Broadway branch closed on January 8.

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