Crouch End bakery celebrates National Doughnut Week’s 25th anniversary

Staff member Sylvia Berg serves customers Will, nine, Katie, four, and Emma, six. Photo: Polly Hancock (Image: Archant)

Dunn’s Bakery is donating 25p for every doughnut sold this week to The Children’s Trust.

Mr Freeman, 63, was at the bakery at three in the morning all last week, sending doughnuts to London radio stations to boost publicity.

National Doughnut Week supports the work of The Children’s Trust, which helps children with brain injuries through rehabilitation services.

The bakery works closely with the charity, recently running a baking session with the children to help develop their motor skills.

“They do some fantastic work,” Mr Freeman said. “The staff to patient ratio is very high.

“Those poor youngsters have been dealt a dreadful blow and it also has a huge effect on their parents and siblings. With support, the children can be reintegrated into society.”

“We are having a bit of fun and good humour and supporting those who are less fortunate than ourselves.”

Mr Freeman originally set up the project with the aim of raising money for children suffering from famine in the Third World.

He remembers seeing images of the first Ethiopian famine in the 1980s - described by BBC reporter Michael Buerk as a “famine of biblical proportions”.

When he had the resources, Mr Freeman encouraged other bakers to raise money.

“Bakers are a very charitable lot and it gives them the opportunity to see what they can do.”

“Crouch End has always been very generous. We have a stall in the shop, so if people don’t want a doughnut, they can donate as well.”

- Dunn’s Bakery is donating 25p from every doughnut sold to The Children’s Trust until May 14 this week.