Councillors set for crucial vote on Swiss Cottage tower plan tonight

An artist's impression of the new Swiss Cottage tower in Avenue Road

An artist's impression of the new Swiss Cottage tower in Avenue Road - Credit: Archant

Thousands of residents who signed a petition to stop developers building what would be one of Camden’s tallest towers in the centre of Swiss Cottage will see the outcome of their campaign at a crucial vote this evening.

Councillors will decide whether to give developers Essential Living permission to bulldoze the 100 Avenue Road building and erect a 24-storey residential tower in its place.

The meeting starts at 6.30pm tonight at Camden Town Hall in Judd Street.

More than 3,000 people signed a petition against the tower block proposals, with 892 letters of objection sent to the council compared to just five letters of support.

Campaigners – who plan to protest outside the Town Hall in before the meeting – are mainly concerned about the height of the tower, its design and bulk.

A report commissioned by the campaigners described the tower as “monstrous” and “grotesquely out of scale with its surroundings”.

But Essential Living says it would bring to Swiss Cottage a “much enhanced town centre” and housing.

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Camden Council’s planning officers have controversially recommended councillors award planning permission.

Should councillors deny planning permission it could still be granted by the Mayor of London.

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