Corn has popped for the last time at Everman cinemas

CINEMA goers will be forgiven for thinking something is missing the next time they pop along to the Everyman in Hampstead. Daniel Broch, owner of the plush cinema in Holly Bush Vale, has taken the draconian step of banning popcorn. The traditional movie s

CINEMA goers will be forgiven for thinking something is missing the next time they pop along to the Everyman in Hampstead.

Daniel Broch, owner of the plush cinema in Holly Bush Vale, has taken the draconian step of banning popcorn.

The traditional movie snack has been binned from all of Mr Broch's 18 venues across the country because he was fed up with it being trodden into his carpets.

Mr Broch said: "I will de-popcorn every new venue I acquire. It has a disproportionate influence on the space in terms of its overwhelming smell, the cultural idea of it and the operational problems created by the mess it produces.

"I'm not saying no popcorn is better than popcorn but I am saying there is no way in which it fits with the culturally sophisticated brand I wish to sell," he said.