Controversial Haringey logo leaked

Haringey Council’s new logo, which follows an £86,000 branding project, has been leaked.

Haringey’s divisive new logo and re-branding has been leaked, although the council is refusing to confirm if the image is the final design.

It is not expected to officially release its new logo until next week.

The council is spending £86,000 on brushing up its image at the same time as planning cuts to key services.

There will be £20,000 spent on a film to promote the borough’s strengths for the purposes of recruitment as well as £40,000 on brand strategy and visual identity.

The leader of the opposition, Councillor Gail Engert has described it as a “vanity project”.

Disgruntled resident Martin Ball told the Ham&High: “It is an insult to those residents losing services because of cuts and an insult to staff fearing job cuts.

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“It shows the council is more concerned with looking good than being good at delivering the services people want.”

The council has laid out its plans to spend nearly £8,000 on major council signage, and just over £7,500 on staff ID cards with the new branding.

Haringey’s current logo alludes to the area’s proud broadcasting history.

Commenting on the new branding, Cllr Joe Goldberg, cabinet member for economic development, said: “Haringey is more than a place, it’s about its people and their pride, creativity and passion – and we need an identity that reflects the attitudes of our residents and businesses, which make us a unique corner of London.”

He said that the project aimed to tell the borough’s “true story”, and added: “It is about being loud and proud about what brings people together – their achievements, their ideas and their contribution to moving us forward.”