Cancer survivor to star in Dragons Den this Sunday
PUBLISHED: 14:36 28 September 2017 | UPDATED: 15:56 29 September 2017
A cancer survivor from Belsize Park will appear on Dragons Den this Sunday.
Erika Nilsson-Humphrey, who was diagnosed with cancer in May 2015, will pitch her male personal stylist business to the fearsome fivesome.
Within one year of founding her business Dappad, Mrs Nilsson-Humphrey found a lump and was subsequently diagnosed with an aggresive form of breast cancer at the age of 36. It came eight months after she had given birth to her first child, a daughter. Mrs Nilsson-Humphrey then underwent a series of treatments. The Swedish native had eight rounds of chemotherapy over a period of six months, followed by surgery, four week radiotherapy and then a biological treatment which involved an injection every three weeks, before she was given the all clear in September 2016.
Speaking of her experience, Mrs Nilsson-Humphrey, who moved to London 10 years ago, said: “It was a shock. It definitely gave me a new frame of mind. I am so much more grateful now and it taught me so much as a human being. I now take a lot more care of myself.”
Since finding out she was cancer-free, Mrs Nilsson-Humphrey has focused on her new business idea which she hopes will impress the dragons.
Dappad is an online shopping experience for the modern man. It was recently hailed by GQ as one of the 10 coolest things in the world right now and boasts Ian Wright and Ronan Keating as some of it’s customers.
Originally from Sweden, Dappad advocates a Scandinavian understated style with timeless and high quality essentials and has grown 600% since the venture began in 2015.
The former investment banker turned entreprenuer says that her appearance on the show was challenging.
“I was very nervous and when you present yourself in front of the dragons, they show no emotion on their faces at all. There are no double takes and we only have three minutes to pitch.”
Mrs Nilsson-Humphrey was first contacted by the show in January this year and after a telephone interview and mock pitches to BBC staff, the Belsize resident finally got the opportunity to dazzle the dragons in May.
Dragons Den will be broadcast on Sunday on BBC 2 at 9pm.
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