Camden Town Brewery in partners with charity to turn clothes donations into beer
TV presenter Laura Jackson is backing Camden Town Brewery's partnership with charity TRAID. Picture: Camden Town Brewery - Credit: Archant
Camden Town Brewery has partnered with the local branch of clothing charity TRAID to turn beer into clothing.
It is running a pop-up event at the Camden Town Brewery Arch in Wilkins Street Mews, Kentish Town.
Members of the public can turn up, be styled TV presenter Laura Jackson - and if they bring an item of clothing to donate to the shop they'll get a free pint.
The tie-up is to celebrate a new partnership between the brewery and TRAID - which'll see the charity uses the packaging of Camden Hells beer as repurposed freepost donation parcels "in a bid to tackle clothes wastage and give back this Christmas".
Laura Jackson said: "When you shop second hand every item has its own story of where it's been before, and by donating items that can still be re-used you're able to pass on those pieces for someone else to enjoy which I love!
"It's also an amazing way to be more sustainably conscious about what you're buying which is so important to me."
The event takes place on Saturday between 12 and 4pm.
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TRAID sell second-hand clothes and work to improve workers' lives in the global textile industry. There is a branch in Camden High Street.
