Italian sandwich shop opens in a Hampstead telephone box
- Credit: Polly Hancock
A Hampstead telephone box is the quirky home of a new Italian takeaway, with its owner dubbing it “the smallest focaccia place in the world”.
Located in a listed telephone booth outside the former Lloyds at 40 Rosslyn Hill, Pinkadella, which serves filled focaccia to hungry passers-by, opened its door on January 1.
Pinkadella’s owner, Gabriele Contente, 30, describes it as a pre-launch, and a way to introduce people to his focaccia.
He is planning a full launch in either mid-January or early February.
Despite the low-key opening, he said people have started coming to the kiosk and are enjoying the food.
“Without people knowing about it, people are buying it," he said. "People always like Italian food.”
He said the unique aesthetic has helped him stand out to passers-by.
- 1 'Ruining our vibe': Muswell Hill coffee shop divides community opinion
- 2 Ashling Murphy: Camden pays tribute to murdered primary school teacher
- 3 Barnet, Camden and Haringey receive boost for low vaccine uptake
- 4 Cops swoop on cannabis farm rumoured to be 'largest ever' busted in Haringey
- 5 Hampstead retail site snapped up for £7m by property firm
- 6 How mental health services are changing in north London
- 7 The story of a pond returning to Hampstead Heath
- 8 Drug runner caught at Euston with heroin in underwear jailed for four years
- 9 Guilty: Woman stirred up racial hatred with social media posts on Grenfell
- 10 Nine of London's best vegan restaurants to try this Veganuary
“It’s very particular, a kiosk inside a telephone booth," he said. "I like to call it the smallest focaccia place in the world.”
Pinkadella is open Tuesday to Sunday. For updates on the full launch, check out Pinkadella’s Instagram page at www.instagram.com/pinkadella_