A new optician is looking to open in Hampstead High Street this spring.
The Jimmy Fairly brand has submitted an application to Camden Council seeking planning permission to alter the shopfront at 44 Hampstead High Street - formerly The Organic Pharmacy.
The proposed new facade would be illuminated, and would also see greenery installed just above the shop sign for the French brand.
Should permission be granted, the work is slated - according to the application - to begin in May this year.
The shopfront would be made of white timber.
The opticians would be next to the French bakery Paul.
Further down the street other opticians include David Clulow and the Eye Boutique.
According to the Jimmy Fairly website, it offers "high quality and conscious eyewear".
The brand already has stores in Chelsea's Kings Road, Regent Street and Neal Street in the West End.
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