'Buying maternity clothes seemed so wasteful': Former fashion editor's mission
- Credit: Stephanie Wood
A new mum is holding second-hand maternity clothes sales after struggling to find garments to wear while pregnant.
Stephanie Wood, 39, from Crouch End, is hoping her pop-up events will help other mums-to-be avoid the challenges she faced last year when she was expecting her son, Woody, now seven months old.
Stephanie said: “It really surprised me just how difficult it was to find a lot of different maternity styles all in one place.
“In central London I found only a sad smattering of slubby tees and leggings, and in Crouch End’s plentiful – and usually excellent – charity shops, not one had a dedicated maternity section.
“Yes, you can shop online, but what I really wanted was somewhere to try things on, to see how things fit me, and work out what shapes and styles worked with my growing bump.
“That’s when I started thinking about a pop-up maternity clothes event where women could come and find lots of lovely items in one place.”
Bump & Beyond: Pre-loved Maternity Wear is a series of maternity clothes pop-up sales. The first events will take place on July 9-10 at Ground Studio on Ferme Park Road, with more than 100 items available.
Each piece is hand-picked by Stephanie, a former fashion editor who has worked for ASOS and Woman & Home.
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“Something else irked me when I was looking for maternity clothes: it seemed incredibly wasteful, both financially and environmentally, to buy a load of brand new items that I’d likely only wear for a few months at most,” she said.
“With Bump & Beyond mostly stocking preloved items, it means that mums-to-be can shop in a way that’s both sustainable and kind on their wallet – essential at a time when you’re busy buying expensive things like cots and car seats.”
The events take place at 1.30pm to 5.30pm on Saturday July 9 and 11am to 3pm on Sunday July10, with a free pelvic floor workshop in the last half hour of each day, open to all. Refreshments will be offered and Ground’s resident beauty therapist will be on-hand offering mini manicure appointments.