Blimp flown above Swiss Cottage to show full height of proposed tower
Planning inspector Graham Dudley walks around the Swiss Cottage development site. Picture: Polly Hancock - Credit: Archant
A bright green blimp loomed above Swiss Cottage today as planners looked to show the full scale of a residential tower proposed for the site.
Campaigners and passers-by craned their necks to take in the striking visual which coincided with a site visit as part of a planning appeal.
It was intended to show just how high the proposed 24-storey tower would be, with it visible from Hampstead Heath.
Developer Essential Living’s plans would see the existing six-storey building at 100 Avenue Road torn down and space for 184 flats provided, along with a new home for the neighbouring charity The Winch.
The proposals – opposed by some 3,000 people – were rejected by Camden Council in September on grounds that the tower was “too high” and impacted on neighbouring conservations areas.
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In full view of the blimp was planning inspector Graham Dudley, who is leading an eight-day public appeal into the scheme, to be concluded on Friday.
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