Best-dressed dogs and owners wanted for canine ‘street style’ competition

Cherry Brearley and Brody pictured at Press of Primrose Hill boutique. Picture: Nigel Sutton

Cherry Brearley and Brody pictured at Press of Primrose Hill boutique. Picture: Nigel Sutton - Credit: Nigel Sutton

Move over Elle Macpherson and Britain’s Next Top Model, there’s a new fashion competition in town with a canine twist in aid of charity.

They say a dog often looks like its owner but the Oh My Dog, You’re Fabulous competition is searching for Camden’s best-dressed - and well-groomed - pups and owners to promote the Pup Aid dog show, to be held in Primrose Hill in September.

Dog lovers are invited to snap a photo of themselves with their beloved pooch or to come along to the event on September 7 where an official photographer will be taking pictures of entrants in a photo booth.

Judges will deem which owner-and-dog duo looks the most catwalk-ready and prizes will be awarded in several categories.

Competitors who tweet in their entry to @PRESSshop with the #pupaid hashtag will be up for a special Twitter gong.


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The Pup Aid charity and annual dog show, founded by TV vet Marc Abraham, raises awareness of the kitten and puppy farming industry, in which dogs and cats are often kept in dark, dank conditions and have various infections or diseases.

Primrose Hill boutique Press of Primrose Hill launched the competition with Mary’s Living and Giving shop in Regent’s Park Road last week to support the charity.

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Features, Events and Social Media Co-ordinator Cherry Anna Brearley said: “We wanted to support the unique style of the local community here.

“We have a dog in the shop called Brody and we have so many customers come into the shops with their dogs looking so stylish so we came up with the idea of a ‘street style’ competition.”

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