Arsenal use global expertise to reach TV millions

Arsenal appear to have shown their commitment to the club s TV channel after appointing international agency MP & Silva to distribute it globally. We are pleased to enlist their global expertise as we try to increase the reach of Arsenal TV, said Tom Fo

Arsenal appear to have shown their commitment to the club's TV channel after appointing international agency MP & Silva to distribute it globally.

"We are pleased to enlist their global expertise as we try to increase the reach of Arsenal TV," said Tom Fox, Arsenal's chief commercial officer.

The company has been awarded exclusive rights to distribute Arsenal TV until 2013.

MP & Silva chief executive Andrea Radrizzani added: "We will do our utmost to help Arsenal TV widen its television distribution and help the channel penetrate new territories.