Amazon Fresh convenience store without tills opens in Chalk Farm

Amazon Fresh has opened in the former Evans Cycles site in Chalk Farm

Amazon Fresh has opened in the former Evans Cycles site in Chalk Farm - Credit: Amazon

Amazon opened a shop without tills in Chalk Farm on Wednesday – where customers can walk straight out after collecting their groceries.  

To get into the Amazon Fresh convenience store – based at the former Evans Cycles in Chalk Farm Road – customers need to use the company’s app to scan a QR code.

Customers will type in items they are looking to buy on the app. Goods are then added to a virtual receipt as “just walk out” technology automatically detects when products are taken from or returned to the shelves, keeping track of them in a “virtual basket”.

Once shoppers have picked up their order from the aisles, they walk out and a receipt is sent via email, with a charge issued to the customer’s Amazon account. The shop, which reduces face-to-face interaction, will be open seven days a week, from 7am to 11pm.  

The convenience store is Amazon’s fifth in the UK, with others in Wembley Park, Ealing, Canary Wharf and White City. The checkout-free shop uses the same types of technologies in self-driving cars – computer vision, sensor fusion and deep learning.

Entry to the new store is accessed via the Amazon app

Entry to the new store is accessed via the Amazon app - Credit: Amazon

Inside the new store 

Inside the new store - Credit: Amazon

The Amazon shop will sell general groceries and some hot food

The Amazon shop will sell general groceries and some hot food - Credit: Amazon


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