Reality TV star Gemma Collins has sparked outrage online by allowing her dog to eat off a plate at a restaurant in Hampstead.

The Romford-born television personality filmed her whippet, Blu, feasting on sausages and scrambled eggs at the trendy Oak&Poppy eatery, while dining with pop duo Jedward – John and Edward Grimes.

Collins and her X Factor pals indulged in brunch – while Blu was seen standing on a chair next to her, enthusiastically devouring his meal.

The 42-year-old, engaged to boyfriend Rami Hawash, can be seen patting the dog in an Instagram video she posted, while announcing proudly: "He only eats at the table and loves eggs!"

But not everybody was as delighted as Collins and her friends with the canine's dining habits.

Many fans were quick to chime in with stunned comments on social media slamming the "unhygienic" behaviour.

One follower, Shelley, said: "I’m all for dog-friendly places.

"I have two black Labs but, I wouldn’t be happy to use plates after a dog has eaten off it, even if they are washed.

"Just saying."

Ham & High: Blu enjoyed his sausage and eggs at Oak&Poppy in HampsteadBlu enjoyed his sausage and eggs at Oak&Poppy in Hampstead (Image: Instagram/@gemmacollins)

Another fan, Amy Holland, commented: "I agree that there definitely should be more dog-friendly places around, I have a dog myself.

"However, letting a dog lick off a plate like that in a restaurant is really gross and shouldn’t be allowed."

Despite the backlash, the TOWIE star called for all restaurants to adopt more pet-friendly policies.

She said: "The LOVE for dogs in Hampstead is next level the joy and happiness they bring to our lives why doesn’t everywhere become more doggie friendly this would be fabulous."

Ham & High: Jedward defended Blu's plate-licking anticsJedward defended Blu's plate-licking antics (Image: Instagram/@gemmacollins)

Her friends, Irish twin popstars Jedward, defended 'the GC' on their official Instagram account.

The trio formed an unlikely close friendship last year, even spending Christmas together.

Jedward said: "Dogs are family members."

After the uproar from fans, Oak&Poppy took to Instagram to provide clarity over their policy, writing: "Thank you for visiting @gemmacollins, it’s always great to see you.

"We love and welcome dogs at Oak & Poppy.

"However, we do not allow dogs to eat from plates and ask that dogs stay on the floor on leads."

Clearly, Collins' decision to treat her dog like a human didn't sit well with everyone.