You’re Fired: inside the £12 million Hampstead home starring in the 2016 season of the Apprentice

Sir Alan Sugar has reanted a house in Hampstead to house the contestants for the duration of the sho

Sir Alan Sugar has reanted a house in Hampstead to house the contestants for the duration of the show - Credit: Empics Entertainment

The luxury property on Daleham Gardens is currently on the market for £11,950,000 and includes a spa, sauna and a roof terrace

Victory House is currently on the market for £11,950,000

Victory House is currently on the market for £11,950,000 - Credit: Archant

A detached Victorian residence in Hampstead with super luxe interiors is providing the backdrop to the latest series of BBC TV show The Apprentice.

By day the 18 candidates complete business related tasks, competing against each other to be Sir Alan Sugar’s business partner.

By night they can relax in the super luxurious Victory House on Daleham Gardens. The six bedroom Victorian home measures nearly 10,000 sq ft and features a grand hallway, wood panelled dining room and a bespoke kitchen / breakfast rooms.

When they’re not being put under pressure by the famously ferocious businessman the contestants can relax in the spa and sauna complex, kick back in the home cinema or enjoy the views from the roof terrace.


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The property is currently on the market for £11,950 with Marcus Parfitt, and is also available to rent through Phillips Harrod, for £38,783 a month – that’s £8,950 per week.

Changes to stamp duty, a cooling prime market and Brexit jitters have meant many prime properties in the area are struggling to find a buyer and owners are turning to the lettings market - or on this occasion to Lord Sugar.

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So if you’re struggling to shift your multi million pound property, sweeten the pill by considering renting it out as a TV set.

Marcus Parfitt

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