The former home of BBC London Radio has been transformed into a boutique development of luxury marble-laden apartments at W1 London, with prices starting at £4.1 million

Ham & High: 35-6 Marylebone High Street will retain the original 1930s facade35-6 Marylebone High Street will retain the original 1930s facade (Image: Archant)

The former base of BBC London Radio is undergoing a stylishly makeover to transform it into 19 luxury two and three bedroom apartments due to be completed later this year. The first boutique development by W-One International, 35-36 Marylebone High Street is soon to become to W1 London. When completed, it will include three penthouses and five four bedroom, three storey townhouses set behind the original 1930s façade.

From the innovator behind Direct Line and the ever-irritating GoCompare.com, W-One International is a new venture from Sir Peter Wood. W1 London represents a first for the company, who are also developing a series of homes in Palm Beach, Florida.

Designed by Dixon Jones Architects with interiors by Darling Associates and furnishings curated by Sophie Paterson Interiors, the apartments feature open plan living areas decorated with rich grey tones and an abundance of hand-selected Italian marble. Dark wood will compliment the parquet flooring in a herringbone pattern.

Homes will also include powder rooms with vanity units, luxurious silk wallpaper and statement lighting whilst some bathrooms will include his and her sinks and showers. Penthouses will boast stunning views of London from their private terrace.

Ham & High: Penthouses at W1 London will feature terraces with wide-reaching views across the London skylinePenthouses at W1 London will feature terraces with wide-reaching views across the London skyline (Image: Archant)

The building has an illustrious history and is sure to pique the interest of music lovers. The sound of renowned DJs Tony Blackburn and Chris Evans have been broadcast over the airwaves from the building, as well as the dulcet tones of Jeff Buckley, the infamous Bob Geldof, and the inimitable sound of Oasis.

Prior to being a radio flagship, the site was home to Marylebone’s pleasure gardens, which played host to music legends such as George Frederick Handel as far back as 1750. It became the base for BBC Radio London in 1975 when the station moved from Hanover Square. It then moved to Portland Place in 2009.

Marylebone High Street has fallen back into fashion thanks to a host of celebrity residents, independent boutiques and world renowned restaurantsincluding The Chiltern Firehouse. Just ten minutes walk from Underground stations including Marylebone, Regent’s Park, Baker Street and Bond Street, the area is also soon to be accessible via the new Crossrail. For those who prefer to go it alone, homes will also benefit from underground parking and cycle storage.

Sir Peter Wood, chairman of W-One International, said: “We are delighted to announce the unveiling of The W1 London, positioned in one of London’s most fashionable and sought-after locations. Situated directly on Marylebone High Street, the boutique development is not only of impeccable specification but is also in the heart of one of London’s most vibrant neighbourhoods.”

W1 is being marketed by Knight Frank with prices starting from £4.1 million. For more information see the website or call 02037400350.