Maida Vale interior design showroom celebrates a year in business

Tony and Hayley of Day True

Tony and Hayley of Day True - Credit: Archant

Celebrating their first anniversary of operating next week, Day True’s Maida Vale interiors showroom is a labour of love in the truest sense of the words.

Day True's Maida Vale showroom

Day True's Maida Vale showroom - Credit: Archant

Tony Robson and his wife Hayley Tarrington-Robson met four years ago when he was working in a construction and interiors showroom in Leicester and she was working for luxury bathroom supplier C.P. Hart in London.

Two city moves later, the couple now share their interiors business, as well as a love of design, creativity and interiors that some may call obsessive.

“We even spend most of our free time visiting showrooms and getting inspiration in places like Columbia Road Flower Market,” says Robson. “Our inspiration always comes from our clients but our style is very eclectic yet timeless.”

While Robson admits that, in line with the entire design world c. 2014, the company’s colour palette encompasses “50 shades of grey,” he says that their eclecticism stems from their willingness to put a classic tap on a modern basin, or a funky handle on traditional kitchen units.

People are also welcome to pop into the Elgin Avenue showroom – or “one-stop shop” – to view their vast array of products for every room of the house.

Day True's Maida Vale showroom

Day True's Maida Vale showroom - Credit: Archant

The fact that an entire interior can be sourced from under the same roof means that the business offers an unusual level of control and consistency throughout a project, while their links with various suppliers keep prices competitive.

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But most of all, the showroom allows Day True to be part of their local high street.

For their birthday celebrations next week, the company have commissioned one of the world’s top urban artists, Findac, to create an artwork on the side of the building, which the couple think will really enhance their chosen neighbourhood.

“We picked Maida Vale at first because we loved the building but then, when we did our research we found we loved the area too.

“We want to go back to that corner shop mentality of shopping. We’re part of the community now and people do just stop in for a chat or a coffee. And we actually are on the corner. That’s sort of our brand now, if we expand, we’ll have to make sure it’s to another corner shop,” jokes Robson.

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