Licence to sell: this West Hampstead estate agent fancies a double life as a secret agent

Gideon Gold, Director, Hunters West Hampstead

Gideon Gold, Director, Hunters West Hampstead - Credit: Archant

The name’s Gold, Gideon Gold. Just don’t ask him about his mishap with pussies galore.

What’s special about your agency?

We have a network across the whole of the UK, which gives our sellers access to more buyers, and our landlords access to more tenants. We always pay fantastic attention to detail and prioritise customer service, with great results. Almost half of our business comes from word of mouth or repeat customers.

Where do you live and with whom?

I live in Stanmore with my wife and two children.

Why did you buy your current property? What’s your favourite thing about it?

It has lots of light and space, and it’s in a very safe location. My in-laws live on the same road and the good definitely outweighs the bad!

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If you weren’t an estate agent what would you be?

I’d be a secret agent. As an estate agent I’m so close to it anyway, all you’d have to do is change one word of the job title. There are lots of transferable skills too, such as maintaining discretion at all times.

When did you buy your first property and what was it like?

I was 21 and it was a really cute one bedroom flat in West Hampstead.

What’s your dream house?

Something with a pool and an underground garage – perfect for the secret agent lifestyle as no one would know it was there.

How long have you been an estate agent? What’s the most shocking/surprising thing you’ve seen on the job?

I’ve been an estate agent for 15 years. There are a number of stories I couldn’t possibly tell you, but the funniest one was when I had a phone call from an owner saying I’d bought the wrong cat into the house. They’d asked me to make sure the cat didn’t go outside during the viewing so when I saw the cat in the garden I grabbed it and put it inside. Turns out it was the neighbour’s cat. It did unmentionable things in the house and we had to get a professional cleaner in.

How has the local property market changed since you started out?

It’s changed massively. Most properties have tripled in value, and the dynamics of buyers and tenants have change massively. Now it’s young professionals and international clients with a turnover of two to three years, whereas people who’ve lived here for 20 or 30 years are cashing out to buy something twice the size further out.

What are your top tips for the local area?

If you’re buying then try to be as close to West End Lane as possible…and if you’re selling call Hunters!

Are you good at Monopoly?

I’ll only play if I’m allowed to be the hat.