Combining luxury living with lifestyle amenities Fitzjohn’s, by Pegasus part of the Lifestory Group, is arguably the finest new later living community in Hampstead, situated at No.79 Fitzjohn’s Avenue, with apartments available for immediate occupation for those over 60.

Fitzjohn’s provides a lifestyle, not just a place to live. This means that when buyers move into their home at Fitzjohn’s, everything is taken care of, and they are able to enjoy hotel-style living every single day.

The service charge that is required when living at Fitzjohn’s ensures the team are able to provide buyers with an exceptional experience, so that they can enjoy the life-enhancing amenities without the everyday hassles that come with running a large family home.

Part of life at Fitzjohn’s means that buyers get to enjoy a beautiful, landscaped courtyard garden, an automated underground carpark and hotel style facilities, which range from: concierge staff who are available 24 hours a day to assist in any way possible, an owner’s club lounge where buyers can relax with a morning coffee or evening drink, a library and a health spa with an exercise studio, wellness lounges, hydrotherapy pool, sauna, steam room and a treatment/beauty salon.

Pegasus pride themselves on offering services that are personal, attentive and discreet to ensure complete support, putting wellbeing at the forefront of the living experience.

To make sure that everything is running smoothly behind the scenes, the service fee goes towards staff costs, utilities, contracts, maintenance and services, mechanical and electrical plant maintenance, insurance and fees.

This means that for one fee, Pegasus take care the upkeep of buyers’ homes and provide them with an excellent standard of service, leaving them to spend time on more important things like relaxing in the spa!

Each residence at Fitzjohn’s has a distinctive design and layout, ensuring the homeowner has unrivalled options and choices that meet their personal requirements. Perfect for homeowners used to living in large family houses the extremely spacious apartments have grand entrance halls, large dual aspect rooms with deep bay windows, Juliet balconies, high ceilings and full height windows. The development’s elevated hilltop location provides the apartments on the upper floors with sweeping panoramic views over Central London.       

Within Fitzjohn’s, each apartment offers interconnected rooms and hallways which allows for maximum flexibility in how the spaces are used. Residents could turn a dining room into a second living room; a bedroom could be used as a library, study or dressing room; and two adjoining bedrooms could be combined to create a large principal bedroom suite with bedroom, day room, main bathroom and twin walk-in wardrobes.

Melanie Miotti, General Manager at Fitzjohn’s says: "Myself and team will be available to take parcels, book taxis, facilitate the spa and wellness centre use, manage the guest suite, fix any snagging issues and to sort out the needs and desires of homeowners at their request."

"I am a big believer that the small things are the things that make a difference and are what people remember. Aside from customer service, my role is about making sure the building is safe and compliant, things that homeowners wouldn’t necessarily notice but are vital to the running of the building, all these things are covered by the service charge and ensure the best possible lifestyle for all homeowners."

Join the Fitzjohn’s team for live music from The London Classical Harpist alongside mulled wine and mince pies and a tour of the development on Wednesday 7th December, 3pm-5pm, at No.79 Fitzjohn’s Avenue. RSVP to

Service charge prices range from £19,956 - £31,255 per year per apartment.

Apartments at Fitzjohn’s are available to purchase from £2,220,000 and selected apartments are available to rent from £6,283 pcm.

For further information on Fitzjohn’s contact the Lifestory Group:

Tel: 020 7980 8741