Food review: Camden Town's Simply Fish delivers on quality
PUBLISHED: 12:00 30 June 2014
It is often said that the best takeaway fish and chips are sold at the seaside but Simply Fish in the heart of Camden Town has been trying to prove that sentiment wrong since it opened back in August 2012.
To celebrate its upcoming second birthday, the Inverness Street restaurant has launched a home delivery service to bring its sustainably-caught British fish direct to the front doors of diners within a three-mile radius.
Knowing how easily fish can be overcooked, and how hard it is to keep warm for longer than a few minutes, I was intrigued to see if it was possible to ensure that the quality of the restaurant’s fish would not be lost on the road.
I recruited my hungry Ham&High colleagues one busy lunchtime to truly put Simply Fish’s service to the test.
We started with one of the small plates, sizzling marinated chilli prawns for £6.75, which were fat, juicy and fiery.
But the main focus of the restaurant, which also has a branch in Shoreditch, lies in their mix-and-match approach to a traditional fish and chip dinner.
The delivery menu, the same as the sit-down version, invites diners to choose their favourite type of fish, how they want it cooked along with the sauce and the two side dishes they want with it - all for £12.75. It ensures every meal is made-to-order, with fresh British fish delivered from fishmongers the very same day at a good value price.
We opted for a traditional take on plaice and chips and the more unusual takeaway choice of pan-fried sea bass and both were cooked to perfection.
The plaice, coated in crispy tempura batter, was served up with beautiful home-made tartare sauce, perfectly salted chip-shop chips and crushed peas full of mint.
But the sea bass was our winner for its crispy skin and the depth of flavour in its soya, ginger and oyster sauce dressing.
Tender pak choi dripping in soy sauce and earthy sweet potato wedges rounded off the dish nicely.
The menu, designed to be as simple as possible, also offers a range of set meals, or house recommendations, for those struggling to choose.
The £14 massaman curry, with trout, beansprouts, baby corn and pak choi, had a good hit of chilli but some found it too watery and a little bitter.
The food arrived promptly at the office door and was served warm, though the fish quickly turned cold as soon as the lids of its takeaway containers were off.
A few minor teething problems aside, Simply Fish has ensured that diners can enjoy restaurant-standard meals in the comfort of their own homes at a price that will keep people picking up the phone.
For more information, visit simplyfish.com.