Search

Families urged to ‘Love Swimming’

PUBLISHED: 09:01 05 October 2017

Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)

Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)

www.jgmoloney.com

Swim England and nine partners are bidding to reconnect families by swapping screens for swimming in the Love Swimming initiative.

Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)

The swimming industry has launched a campaign to inspire the country to Love Swimming by getting families off their screens and into the pool.

In the digital age, children are spending a great deal of time on their screens and, at a time when we are never more connected to the world via the internet, families have revealed they have never felt more disconnected within the family unit.

With the release of an impactful film featuring a real family, the Roberts, and illustrating ’Because their console doesn’t work underwater’, Swim England and nine partners from the swimming sector are driving home the message that real-world connection has significant advantages over digital immersion, with the pool providing a complete escape from the digital world – one of the few places where families cannot take a console compared to other family activities.

The swimming industry is encouraging people across the country to get off their screens and back into family fun by putting aside technology once a week and instead visiting their local pool to enjoy spending time together, being active and reconnecting in the real world.

Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)

In a 2017 OnePoll survey, almost nine in 10 people agreed gadgets get in the way of spending quality family time together, with families only spending 36 minutes together on an average weekday.

Seven out of 10 parents even recognised there are times when they could be spending time with their children, but are busy playing on their phone or tablet instead.

Ofcom’s 2017 Annual Report announced the internet has overtaken television as the top media pastime for British children, who are now spending 15 hours a week online, while the Children’s Commissioner is encouraging parents to give children time to switch off and get moving.

Love Swimming is aimed at the one-third of people for whom, according to Ofcom, there is ’general acceptance’ of families sitting in the same room but all on different screens and gadgets to watch a TV show, catch up on social media or play a game.

Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)Alys Whyte and son Sam have embraced the Love Swimming initiative (pic jgmoloney.com)

Jane Nickerson, CEO of Swim England and Swim Group Chair, said: “Families are spending less time together in this day and age. When they are together, they are often watching TV or gadgets individually rather than being active.

“Through our new Love Swimming campaign, we are encouraging every family to put down their screens and dedicate a window every week to going down to their local swimming pool to spend quality time together, having fun and being active.

“We’re calling on mums, dads, children and grandparents to find their nearest pool and rediscover the enjoyment of interacting and reconnecting as a family.”

Geoff Roberts, father of Ethyn (aged eight) and Isla (aged five) who appear in the Love Swimming film, said: “As a dad, this has really opened my eyes to how much we use our screens when we are together as a family. The constant ‘put the console down’ was just a normal day in our household.

“Getting the chance to spend a few hours every week together at the pool has not only meant we are more active as a family, but we have the opportunity to spend more quality time together and most importantly have fun!

“It’s been very rewarding to see the effects connecting us more as a family unit, not just at our local pool but back at home as well.”

Whether it’s the kids playing on their console, Dad in front of the TV and Mum online, now more than ever families say they want to spend more time disconnected from their screens and reconnected as a family.

Dedicating a window every week to swimming together creates a precious opportunity to do just that, according to Swim England and the Love Swimming partners.

*Customers can visit the Swim England pool finder tool at www.swimming.org/loveswimming and find out more information about their nearest pool and how they can easily swap screen time for swim time.

Latest Hampstead & Highgate Sports News

12 minutes ago

Wembley Stadium plays host to the second of its three NFL games of the season on Sunday and fans will be hoping that they are treated to a better game than last week’s one-sided contest between the Seattle Seahawks and the Oakland Raiders.

The full-back, who is approaching 250 appearances for the club, discussed the win at Burgess Hill Town and much more

Yesterday, 22:31

Former Arsenal midfielder Jack Wilshere has been discussing various topics with Layth Yousif during his exclusive interview this week. The talented 26-year-old invited Layth to his house for an in-depth discussion on a wide-ranging number of issues as the star prepares to launch his first soccer school at the end of this month. Read on for more...

Yesterday, 17:00

Tottenham Hotspur will be without Jan Vertonghen, Danny Rose and Dele Alli for the fixture at the London Stadium

Yesterday, 16:00

Greens won 3-2 at Hartley Wintney last Saturday, but lost at Metropolitan Police in CSS League Challenge Cup in midweek

Yesterday, 15:00

The former Maidenhead United forward has scored five goals in four FA Cup games this season

Yesterday, 12:30

Mauricio Pochettino’s Spurs are set to play seven important matches during the next three weeks

Yesterday, 09:41

Fly-half one of seven Sarries men in Eddie Jones’ squad

PROMOTED CONTENT

Looking to get your child interested in a sport? Allianz Park, home to rugby union team Saracens, welcomes people of all ages to join their family of supporters and discover how their core values Honesty, Discipline, Humility and Work Rate underpin everything they do off and on the pitch.

As part of a major refurb, the London Marriott Hotel Maida Vale has renamed its three new-look function rooms to reflect the geography and rich history of the area. The largest, perfect for weddings and large meetings, is named after a Hampstead subterranean river, The Westbourne.

Londoners seeking high quality houses for sale within easy commuting distance of the capital are being advised to look north to St Albans’ prestigious Gabriel Square development.

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Most read Hampstead & Highgate sport

Show Job Lists

Digital Edition

cover

Enjoy the
Hampstead & Highgate Express
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now