Logo

Forget the ‘Waitrose effect’ – it’s all about independent shops and pubs in Tufnell Park, Archway and Marylebone

PUBLISHED: 15:00 03 August 2017

Daunt Books, Marylebone High Street

Daunt Books, Marylebone High Street

Archant

It’s homes near independent local businesses that can command a premium, not posh supermarkets says Marsh & Parsons

Aces and Eights launch night Aces and Eights launch night

We’ve always been a little wary of the so-called ‘Waitrose effect’.

The idea that buyers are willing to pay extra to live nearer to a posh supermarket is suspect, not least because everyone can just order through Ocado these days. Correlation does not always imply causation.

Besides, it’s unlikely that the Waitrose head honchos adhere to an ethos of ‘if you build it, they will come’.

It’s far more realistic to assume high house prices and their attended high income inhabitants that attract shops stocking an ‘essential’ range that includes crème brûlée and champagne flutes.

Bear + Wolf Bear + Wolf

But one estate agency reckons they’ve cracked the code when it comes to shops and house prices.

Marsh & Parsons reckon that it’s proximity to independent shops that get buyers reaching with their wallets.

“The predominance of chains in the high street has often meant that one is indistinguishable from another,” explained sales director Alex Lyle.

“People crave character and a street brimming with independent food shops, fishmongers, pubs with their own micro-breweries, bike shops, clothes shops and bookshops are a major draw.”

Ruby Violet Ruby Violet

Luckily, north London has a plethora of indie vendors. Its chain shop-free high streets, with their much-lauded ‘village feel’ keep the locals local and everyone else wanting a slice of the action.

A property on Leverton Street, Tufnell Park commands a price of £876,065 thanks to its proximity to indie venues such as The Junction Tavern, Aces & Eights Saloon Bar, and Bear + Wolf Café. Boutique shops including SK Vintage and Jessica de Lotz Jewellery are also a draw.

READ MORE: The ultimate Tufnell Park area guide

A house on Kingsdown Road, Archway, would currently fetch a price of £822,769. Nearby you’d find shops such as vintage clothing store Ruby Violet, Spence Bakery, and purveyors of hip homewares Future & Found. Round the corner in Kentish Town The Pineapple pub is an attractive local, with it’s rotating cast of beers and lovely beer garden.

Future & Found, 225A Brecknock Rd, London N19 5AA Future & Found, 225A Brecknock Rd, London N19 5AA

READ MORE: Our guide to independent Archway

And of course, Marylebone is the ultimate example of an indie high street renaissance spurring on a house price arms race.

The Chilton Firehouse lead the charge, but NW1 fans are also drawn by the proximity to venues such as trendy magazine lifestyle extension the Monocle Café, and the 300 strong wine list at Blandford Comptoir.

READ MORE: Everything to know before moving to Marylebone

Chiltern Firehouse, Chiltern Street Chiltern Firehouse, Chiltern Street

And it goes without saying that anyone would pay a premium to be within sauntering distance of Daunt Books. For those sorts of places on your doorstep you’re looking at £1,524,451 for a place on Marylebone Road and £2,016,757 for a pad on York Street.

“In an increasingly homogenous world, people seek diversity in their surroundings,” added Mr Lyle. “A specialist coffee shop, a bespoke hat shop or a great world food restaurant can prove a real attraction to buyers. And that has taken over from the ‘Waitrose effect’.”

Property search


e.g. Oxford or NW3
Powered by Zoopla

Other Hampstead and Highgate property news

Looking after your lawn: three essential tools

Love your lawn? So, get the right tools to help you maintain it in summer. Hannah Stephenson selects three essentials to make the job easier.

David Walliams is selling Noel Gallagher’s former Belsize Park home

Britain’s Got Talent judge and author David Walliams is selling his Hampstead home for 5.35million with Marcus Parfitt.

Column: Simon Gerrard on choosing the right area to live in

Good fences make good neighbours goes the saying, but fellow residents can have an impact on the enjoyment of your home. North London estate agent Simon Gerrard shares his tips for finding the perfect location.

Seven tips for creating a wellbeing boosting garden

Matt Keightley, the designer behind the Feel Good Garden at this year’s RHS Chelsea Flower Show, reveals how to make your own outdoor space more soothing. By Hannah Stephenson

Nine ways gardeners can be more waterwise this summer

Want to save your plants and save water? Go easy with the sprinkler and embrace these expert suggestions instead, says Hannah Stephenson

For sale: New show homes open at Highgate development

Two new show apartments have opened at a luxury development in Highgate.

Elegant cottage formerly home to renowned poet, A.E Housman, now for sale in Highgate Village

A cottage in Highgate Village where the renowned poet A.E Housman once lived is now available to buy.

Comment: A War of the Roses? The challenges of dealing with property and divorce

Trevor Abrahmsohn, MD at north London agents Glentree, writes about his encounters with divorcing couples selling the marital home

Home of the week: Handsome 5 bedroom property in Hampstead perfect for a family

On the market for the first time in many years is this attractive, substantial detached double fronted family house located in a prime location.

Fancy owning a Picasso? It’s not impossible says Belsize Village gallery owner

Emma Rice talks to Andrea Sylvester about art and how we could all potentially own a Picasso or a Chagall, if that’s what we love

Callender Howorth interior designers transform Grade II-listed home in Hampstead

Mark Howorth, the founder of luxury interior design firm Callender Howorth, tells us how he brought elegant Indian influences to a period property on NW3’s Heath Drive

Most Read