Logo

Try the app that will revolutionise your property search

19:22 16 February 2017

A new piece of property technology is helping users easily compare postcodes

A new piece of property technology is helping users easily compare postcodes

Jacob Ammentorp Lund

Trying to contrast and compare between postcodes can be daunting, which is why OneDome created postode comparison tool Locality Reality to empower users with data

North Londoners are fiercely loyal to their postcode.

Asking someone to debate the difference between NW3 and NW6 could lead to a heated dinner party debate.

Postcode loyalty aside, one property technology start up OneDome could settle the argument once and for all.

Locality Reality is a tool that allows users to enter a postcode and receive its score out of 10.

In fact, it was the debates that inspired Babek Ismayil, CEO of OneDome, to come up with the concept of ‘explore and score’.

Mr Ismayil said:

“The idea struck me after noticing a pattern where people repeatedly had healthy debates about their respective areas. Their conversations would revolve around whose area was safer, had better schools, or better shopping facilities.”

When some close friends had a baby and started looking to move to a more family friendly area, he realised that there was no single resource that could provide unbiased, verifiable data in a simple format that allowed for easy comparison.

He enlisted the help of two PhD data scientists to crunch the numbers and develop a system of seven key scoring criteria.

Users can enter their postcode – or the postcode of a property they are considering – and receive a score based on transport, education, safety, quietness, lifestyle, green credentials, and even proximity to the supermarket.

Mr Ismayil hopes that by bringing a scientific approach to property searches he can enable people to make informed choices, particularly in an expensive borough like Camden.

“We pay a big premium for location. It’s time to put this into perspective – is it really worth it?” he said.

He added: “Most home buyers and renters are queuing for that “one area” everyone wants to move to. What we have developed is a tool that allows people to discover areas that could be more suited, and even more accessible. We empower everyone to discover their own “best area” using a data-powered engine as their trusted guide.”

Of course, there’s only so much data can tell you about the feel of an area - check out our library of north London area guides for the human touch when it comes to your property search.

Property search


e.g. Oxford or NW3
Powered by Zoopla

Other Hampstead and Highgate property news

Bond’s latest mission proved to be a tall order

007’s new foe was none other than foliage in his latest back garden battle

Top 3 properties for sale in West Hampstead

Two, three and four bedroom houses for sale in West Hampstead, NW6

Former glories: restoring Regent’s Park’s magnificent terraces

For decades the grand terraces around Regent’s Park were neglected. Now they’re some of London’s hottest pieces of property. Meet the architect who has restored one to its former glory – and then some

Kentish Town architect shortlisted for top prize

A north London regeneration project has been shortlisted for the prestigious Mies van der Rohe Award

Hot properties: the best homes to rent and buy now in north London

This week you’ll find prime patios and fantastic family homes in Primrose Hill, St John’s Wood, Muswell Hill and Tufnell Park

Due date: how to create a home on a tight deadline

bright accessories and clever storage solutions were key to creating this family home in Finsbury Park, says Audrey Whelan

Property of the week: sustainable development in the suburbs on a former RAF manufacturing site from WWII

Homes are still available in the Silverworks, an eco-friendly development surrounded by green space

Green goals: learn to garden

Not sure how to prune properly? Want a beginner’s guide to vegetable growing? Fancy a new career as a garden designer? Then read on

Making space: 5 tips for small rooms

Don’t let a small room cramp your style. Here are five small changes you can make for a big difference in space

Seeing double: the house that was so good they built it twice

What do you do when your client sells their new home before they have even moved in? Do it all again, but differently, says Stuart McLauchlan of SHH Architects

Try the app that will revolutionise your property search

Trying to contrast and compare between postcodes can be daunting, which is why OneDome created postode comparison tool Locality Reality to empower users with data

Primrose Hill area guide: restaurants, schools, parks

Your guide to all the things to do in Primrose Hill, including the best restaurants, shops, bars, schools and things to do. PLUS our guide to property in the area

Top 3 houses for sale and to rent in Primrose Hill

Three properties currently for sale or to rent in NW1 and NW3

Highgate interior designer, Mia Karlsson, shares her top style and design addresses

Mia Karlsson creates colourful, functional family homes from her Pond Square Highgate studio. But where does the Hampstead resident head in her time off?

Comment: family homes shouldn’t be reserved for those who can afford them

The government has vaunted ‘family friendly’ three-year tenancies in its new housing policy outline, a far cry from the days of lifetime tenancies.

Hot properties: a new apartment in a Hampstead period mansion and a Grade II listed house

We pick four of the best properties on the market to rent or buy this week in Hampstead, Chalk Farm and Dartmouth Park

Property of the week: new conversion with a handy commute

Located in the heart of Finchley, Gateway House is an outstanding newly converted mixed use development of impressive one, two and three bedroom apartments.

Why celebrities love Dartmouth Park – and its pubs

Tom Hiddleston and Damian Lewis are two of the latest celebrities to become documented fans of Dartmouth Park staple The Bull & Last. So apart from the excellent pubs, what is it about NW5 that attracts celebrity home hunters?

Snowdrop season: where in the country to see the best blooms and how to plant your own

It’s snowdrop season, when garden organisations nationwide open their gates to the public to enjoy these little white beauties in all their glory.

Declutter to give your possessions space to shine

We’ve all heard the saying, ‘tidy house, tidy mind’, and there’s a lot of truth in it. Maximising your space and ridding yourself from all that clutter can be far more positive than you might think.

A lampshade of one’s own: meet the artist behind Muswell Hill’s newest interiors brand

After 15 years Rosalind Freeborn finally made it to art school. Now she is launching her brand Papershades, selling her unique artisanal lampshades

Muswell Hill area guide: schools, shops, bookshops and the golf course

Your guide to all the things to do in Muswell Hill, including the best restaurants, pubs, schools and leisure persuits in N10. PLUS our guide to property in the area

Top 3 properties in Muswell Hill

Three homes for sale in N10, Muswell Hill

For sale: 1980s broken plan mews house in renowned Camden street

A chance to buy a late 1980s mews house on a Camden street offering a showcase of 20th-century architectural history, from Norman Foster to Threefold Architects.

Comment: Landlords, your country needs you!

Feeling overwhelmed by the news? Do what you can on a local level to help – if you’re a landlord that could involve renting a property to refugees.

Straight outta Compton: Kelly Hoppen designs interiors for NW8 development

Prices start at £1.1 million for this new development in St John’s Wood featuring private roof terraces and signature Kelly Hoppen interiors

Hot properties: a characterful house for sale in NW5 and a NW3 rental with a roof terrace

From a covetable mews houses in Belsize Park to an investment opportunity in Camden Town, we pick the best properties for sale or to rent this week

An impossible brief: how one architect solved the puzzle of an extension dilemma

With a broken heart and a dream for her West Hampstead flat to not be in London, Louise Cole had a brief most architects would baulk at. Luckily, that’s what Duncan McLeod loves most

Property of the week: ornate Gothic in Hampstead, with a swimming pool

A truly exceptional opportunity to acquire one of Hampstead’s finest homes (3,679sq ft/3,41m sq) within a restored Gothic grade II-listed building built in 1864–1865.

How to get your garden ready for spring

It may be worth forsaking some winter beauty to get the best possible garden, with healthy, blooming plants and wildlife come spring.

Area Guides

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

2016 © Archant Community Media Ltd

Terms and conditions | Cookie policy | Jobs at Archant