Shop of the month: Posh Totty Designs

PUBLISHED: 18:00 06 September 2017

The old antiques shop at 41 Camden Passage has undergone a cinderella-like transformation to become home to Posh Totty Designs

The old antiques shop at 41 Camden Passage has undergone a cinderella-like transformation to become home to Posh Totty Designs


Posh Totty have set up shop in Camden Passage, bringing all things Scandi to north London with a touch of class

Posh Totty Designs is found on Camden Passage, Islington Posh Totty Designs is found on Camden Passage, Islington

When Alice Rivers Cripps left for Mexico after graduating from university, she had no idea that she would return with two years experience in the Mayan tradition of jewelling and the inspiration to start her own business. Nor did she know that, come 2017, she would head upa team of 50 and run the largest bespoke jewellery workshop in the south of the country.

Add to that a chic interiors section and you’ve got yourself Posh Totty Designs. With ‘two and a half’ shops in Brighton, and a new store just opened in Camden Passage, Posh Totty Designs boasts a Posh Tots store selling all things, homewares and otherwise, for little ones and a pop up in Topshop, as well as running craft workshops. The brand lays claim to a host of celebrity followers including film and fashion A-listers Alexa Chung and Rachel McAdams, household names Miranda Hart and Holly Willoughby, and a range of male fans including Sir Richard Curtis, David Cameron and Jimmy Fallon.

Prior to opening in the spring, their first London store in Camden Passage was home to longstanding antiques dealer, Gordon Gridley. “It had been refurbished in the 60s, a little bit like Open All Hours; the kind of peg-board and hard-board that had been put up over the walls,” says Plum Phillips, head of communications. It was Chloe, head of retail, who hacked at the boards with a crowbar to reveal the hidden beauty of the building.

“She pulled off all the hardboard and, lo and behold, underneath all this were the original Victorian features. There was a beautiful fireplace with cast iron mouldings, and then as you’re looking towards the back of the shop on the right hand side there’s these old, lovely, hardwood planks that give a tongue and groove impression. They were distressed anyway because of age, and we just thought, that’s actually amazing and beautiful,” Plum goes on. “So we found some lovely treasures buried in the antiques shop itself.”

Posh Totty designs also have a range of jewellery pieces that can be personalised, here seen against the original, stripped back walls of the shop Posh Totty designs also have a range of jewellery pieces that can be personalised, here seen against the original, stripped back walls of the shop

The sophisticated Camden Passage shop focuses more on interiors than the brand’s other locations, and each shop has its own character. “We were very keen to wait until the right space came along. And what we absolutely love about the Camden Passage area is how similar it is to The Lanes in Brighton. The independent shops thing, that’s something that we feel very strongly about,” Plum says.

Inside, Posh Totty Designs stocks a range of interiors products, currently with a focus on warm, pink hues and on-trend metallic tones. Their approach to homewares rests on the enduring maxim of designer, William Morris: ‘Have nothing in your houses that you do not know to be useful, or believe to be beautiful.’

As a result, Posh Totty Designs has plumped for a Nordic aesthetic for their interiors pieces. “That’s absolutely our vibe. We really like the clean, unfussy look,” says Plum. They currently stock Danish brands Hübsch and House Doctor as well as Om Interiors, Dassie and Madam Stolz. “We’re really particular about curating gorgeous collections that fit in with our style and our ethos. We pick items out with a lot of care and love,” she adds.

Whilst admittedly they don’t like to utter the words ‘yummy mummy’, Posh Totty Designs talk about their ideal customer almost daily. “They like a splash of luxury, and they really appreciate good, classic, clean design,” Plum says.

Pink Velvet Diamond Pattern Cushion, £50.00, poshtottydesigns.com Pink Velvet Diamond Pattern Cushion, £50.00, poshtottydesigns.com

Whilst Posh Totty’s wax candles, with scents unique to the brand, are a best seller, their cushions also fly off the shelves. “We’ve recently started stocking really lovely, natural fibre rugs, they’re selling really well,” says Plum.

On the whole, Posh Totty’s customers in Camden Passage have been varied, from young professionals to gift buyers and interiors aficionados, but mostly from the surrounding area. “Our client base is pretty local,” explains Plum.

“The sort of people who live around the area and they do actually update their interiors look season to season, so that’s something they’re conscious of;colour trends, fabric and textures. Whether it’s just buying a cushion as a nod to a current interiors trend or actually doing their entire flat out, completely and quite frequently. We’ve got a lovely local loyal following already which we’re thrilled about.”

Scented Candle In A Glass Pot, £12.00, poshtottydesigns.com Scented Candle In A Glass Pot, £12.00, poshtottydesigns.com

Posh Totty Designs, 41 Camden Passage, N1 8EA, UK, 020 3907 8020

Property search

e.g. Oxford or NW3
Powered by Zoopla

Other Hampstead and Highgate property news

4 ways to transform your Christmas tree

Looking for some seasonal decor inspiration? Gabrielle Fagan reveals her favourite festive finds

Home of the week: Unique penthouse-style apartment in Hampstead

This weeks choice is a property with double volume ceilings and spectacular views over central London

North London developer says the cut to stamp duty is a “gamechanger” for first-time buyers

Abolishing stamp duty for most first-time buyers will make it easier for them to get on the property ladder, according to a north London real estate developer

Comment: My response to the Chancellor’s budget

Trevor Abrahmsohn, director of north London agents Glentree Estates, believes the governments new housing proposals, as part of the Budget 2017, will go some way into making home ownership “a human right, rather than a privilege”

North London agents say government’s abolishment of stamp duty won’t help first-time buyers in the capital

Housing analysts and north London estate agents are among many who believe abolishing stamp duty for first-time buyers will have little impact on the capital’s housing crisis

Winter patio pots looking lacklustre? Try 3 things to perk them up

Perk up your winter pots to keep them looking fabulous over the festive season

How to install a hidden wall safe

A discreet safe to keep valuables protected isn’t just something for the rich and famous to consider. Richard Burr reveals how to fit one

Christmas gift guide: 14 top picks for gardeners and green-fingered types

From sweet stocking-fillers to wow-factor pressies, these are bound to delight

Comment: My letter to our illusive housing minister

According to Simon Gerrard, managing director of Martyn Gerrard estate agents, the government are failing to deliver a strategic approach in response to the housing crisis

Former Hampstead guesthouse is for sale as a 7 bedroom residential home

Owner, Annemarie van der Meer hopes to sell the property to a buyer looking for a spacious family home

For sale in Highgate: top three

On the market this week are three historic properties with period features, high ceilings and far-reaching views in an eviable location

The Japanese wonder toilet taking the world by storm

TOTO, inventor of the ‘Washlet’, claim the rate of sales for their product in Europe has doubled year on year since launching in 2009

5 things to consider before storing your garden tools away for winter

Give your tools some TLC before you put them away for the winter. Our guide shows you how to look after them - and make them last

Home of the week: Converted Hampstead church

This weeks choice is a former Presbyterian Church, boasting a galleried mezzanine floor with rooftop views

Highgate area guide: schools, shops, pubs and parks

Your guide to things to do in Highgate, including the best shops, cafes, restaurants and schools. PLUS our guide to property in N6

Dress it up: 13 fabulous finds for giving your dressing table a mini or major makeover

With party season approaching, it’s time to take a look in the mirror and reassess your beauty station

5 top home improvements you should do instead of moving

Richard Burr reveals how to gain more space in your house

Four in ten London home sellers are cutting asking prices, the highest figure since 2010

Sellers have cut asking prices by an average of 6.7 per cent over the last month, according to new figures

Is it too late to plant bulbs? Not if you follow our guide

There’s still time to plant tulips and bring vibrant colour to your garden next spring

Three new properties on the market in Paddington

Paddington 2 was recently released in cinemas, but there’s more to this area than the bear with a fondness for marmalade

Belsize Park area guide: restaurants, schools, cinema and celebrities

Your guide to things to do in Belsize Park, including the best shops, cafes, restaurants and schools. PLUS our guide to property in NW3

Internationally renowned fireplace brand opens showroom in north London

The new gallery features high ceilings and an abundance of natural light, the perfect space for showcasing fireside, outdoor living and architectural products

3 wallpaper experts reveal their top style tips for 2018

Gabrielle Fagan speaks to those-in-the-know and reveals their top tips and wallpaper trend predictions for next year

Need more storage? How to build sturdy shelves in your alcoves in 5 simple steps

Richard Burr reveals top tips to help DIYers get the job done

For sale in Belsize Park: top three

On the market this week are two stucco-fronted properties with contemporary living space and a red-brick apartment featuring a private terrace

There’s lots to think about when it comes to buying a new carpet

Property columnist Jane Howdle weighs up practicality vs aesthetic

Home of the week: Hampstead Way

This weeks choice is set on a tree lined road, boasting a large lawned garden and an abundance of natural light

Rising interest rates and what it means for homeowners

The hike in interest rates is likely to send mortgage bills higher for millions of families and further disrupt the property market, according to a north London agent

How to make your supermarket basil last longer

Fed up with spending a fortune on supermarket basil? Follow our guide to making it last longer

Why we’re not all equipped for renovating

Columnist Jane Howdle explains why she’ll never buy a property that needs renovating

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

2017 © Archant Community Media Ltd

Terms and conditions | Cookie policy | Jobs at Archant