New luxury houses drive St Johns Wood and Hampstead up London’s top ten address list

PUBLISHED: 10:18 26 October 2017 | UPDATED: 10:23 26 October 2017

22 Redington Road, Hampstead, NW3 front exterior

22 Redington Road, Hampstead, NW3 front exterior

© 2014 Joas Souza.

St Johns Wood came in at third place, ahead of Mayfair and Kensington

22 Redington Road, Hampstead NW3, rear garden 22 Redington Road, Hampstead NW3, rear garden

New luxury developments, especially prime family houses, have increased the supply and sales levels of ultra-prime housing in both St John’s Wood and Hampstead, according to new research.

The report conducted by north London estate agents Aston Chase, used sales data from property data source Lonres, and looks at sales records and local market intelligence, analysing ultra-prime residential sales across Inner London, between January and October 2017.

Hamilton Terrace, St Johns Wood Hamilton Terrace, St Johns Wood

The research focused on sales of properties valued above both £10 million and £15 million.

Belgravia is London’s top super-prime address for sales over £10 million, with £151 million worth of deals. This is closely followed by Knightsbridge with £114 million worth of deals.

Hamilton terrace living area, St John's Wood Hamilton terrace living area, St John's Wood

St Johns Wood ranks in third place, with £88 million worth of deals, ahead of Mayfair (£74 million) and Kensington (£73 million). Hampstead came sixth with £54 million worth of deals and Regent’s Park/Primrose Hill achieved seventh, recording £47 million worth of deals.

But while £10 million plus deals throughout the rest of London are evenly balanced when comparing the ratio of sales between houses and apartments, north west London super-prime deals are dominated by the sale of large luxurious new developments, new build or newly refurbished substantial family houses.

Living area at Hamilton Terrace sold for �15 million Living area at Hamilton Terrace sold for �15 million

In St Johns Wood, Hampstead and Regent’s Park/Primrose Hill, all the £10 million plus deals have been for new or newly refurbished homes, with five sales in excess of £15 million.

These key addresses sold in excess of £15 million include Hamilton Terrace in St Johns Wood and Redington Road in Hampstead, as well as Chesham Place (Belgravia), Carlyle Square (Chelsea), Eaton Square (Belgravia), Grosvenor Square (Mayfair), Lancaster Gate (Bayswater), Charles Street (Mayfair), Victoria Road (Kensington) and Wilton Crescent (Belgravia).

Rear garden at Hamilton Terrace Rear garden at Hamilton Terrace

Mark Pollack, co-founding director of Aston Chase says: “The impressive sales performance of St John’s Wood, Hampstead and Regent’s Park/Primrose Hill – which for £10 million plus property sales during 2017 has recorded £190 million worth of transactions (14 deals) - is down to three factors. Firstly the quality and supply of new super-prime houses and new developments has risen significantly over the last 18 months.”

“Secondly the Inner London residential property market is now product-led rather than location-led, with buyers prioritising newly built or refurbished homes with less emphasis on location. Thirdly, North West London provides super-prime buyers with more space and value compared to the West End. Super-prime homes in St Johns Wood typically sell from £2,250 to £3,250 per sq ft; half the cost of buying in Mayfair or Belgravia.”

For properties for sale, lettings or new homes contact Aston Chase on 020 7724 4724 or visit astonchase.com

Property search

e.g. Oxford or NW3
Powered by Zoopla

Other Hampstead and Highgate property news

For sale: New show homes open at Highgate development

Two new show apartments have opened at a luxury development in Highgate.

Elegant cottage formerly home to renowned poet, A.E Housman, now for sale in Highgate Village

A cottage in Highgate Village where the renowned poet A.E Housman once lived is now available to buy.

Comment: A War of the Roses? The challenges of dealing with property and divorce

Trevor Abrahmsohn, MD at north London agents Glentree, writes about his encounters with divorcing couples selling the marital home

Home of the week: Handsome 5 bedroom property in Hampstead perfect for a family

On the market for the first time in many years is this attractive, substantial detached double fronted family house located in a prime location.

Fancy owning a Picasso? It’s not impossible says Belsize Village gallery owner

Emma Rice talks to Andrea Sylvester about art and how we could all potentially own a Picasso or a Chagall, if that’s what we love

Callender Howorth interior designers transform Grade II-listed home in Hampstead

Mark Howorth, the founder of luxury interior design firm Callender Howorth, tells us how he brought elegant Indian influences to a period property on NW3’s Heath Drive

Primrose Hill artist Michal Cole on transforming her paintings into woven masterpieces

“It’s actually bringing these paintings back into what they used to be in the Renaissance times – as tapestries.”

Home improvements: How to make a rustic hanging rail

Fancy getting stuck into a creative project? Try your hand at woodworking and hang your coats on this minimalist marvel.

Home of the Week: Handsome four-bedroom Victorian terrace in Dartmouth Park

An attractive four-storey Victorian family home on the upper slopes of peaceful Dartmouth Park

King’s Cross area guide: shopping, culture, eating out and the station

Your guide to all the things to do in King’s Cross, including the best shops, cafes, pubs and schools. Plus our guide to property in N1C

Three properties for sale in King’s Cross

Here are three properties you can buy in King’s Croos, from new builds to conversions

1930s garage transformed into 10 luxury apartments in Belsize Village

A Belsize Village car repair and parking depot dating back to the 1930s has been transformed into a luxury apartment development.

Escape to the garden: Primrose Hill home gets a new luxury retreat

Chalk farm engineer and treehouse specialist talks about co-designing a new Escape Pod that can sit at the bottom of your garden

Home of the week: Room for all your earthly possesions in sought-after Hampstead enclave

An accommodating and beautifully presented, five-bedroom family house, set in the desirable South Hill Park Conservation Area.

Gardens: How best to stock your pond with fish

From picking suitable species to ensuring your pond is safe, Hannah Stephenson runs through some key points to consider before you start.

Most Read

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

2018 © Archant Community Media Ltd

Terms and conditions | Cookie policy | Jobs at Archant