Logo

New eye tracking technology reveals what buyers really look at when viewing a property

PUBLISHED: 09:04 04 October 2017 | UPDATED: 10:39 05 October 2017

Estate agent with clients

Estate agent with clients

Archant

Research found that only four per cent of eye movement time is dedicated to considering property layout, repairs or structural features

Property sellers have been given an invaluable insight into the minds of buyers, with the latest eye tracking technology used to reveal what people really look at during house viewings.

Researchers followed prospective buyers as they toured available properties wearing spectacles tracking their eye movements. Some 27 per cent of time was spent looking at furnishings, while 24 per cent of the focus was on personal effects and clutter.

Perhaps surprisingly, just four per cent of time was dedicated to considering the layout of a property, while the same amount was given to repairs or structural features including door frames, suggesting these issues are not as important to buyers.

Kevin Shaw, national sales director at property specialist Leaders, said: “It is clear that sellers must prioritise the aesthetic appeal of their home in order to impress buyers. We all know first impressions count for a lot when marketing a property, but these findings show presenting attractive living spaces throughout a house is a must.

“From furnishings to photos, there are plenty of belongings that catch the eye of viewers and go a long way towards forming a positive opinion.

“Interestingly, even those buyers who did not mention clutter in their post-viewing feedback to estate agents found their eyes repeatedly drawn to it while in a messy room, so it is vital sellers carry out a thorough clean and tidy before going on to the market,” he added.

The study for Anglian Home Improvements also revealed a difference between the viewing tendencies of men and women, with males spending more time looking at the structure and features of a building while females were more focused on personal elements such as decoration.

Kevin Shaw said: “These results also highlight the benefits of attending viewings with other people, such as parents or friends, to ensure all aspects of a property are seen.”

Property search


e.g. Oxford or NW3
Powered by Zoopla

Other Hampstead and Highgate property news

Looking after your lawn: three essential tools

Love your lawn? So, get the right tools to help you maintain it in summer. Hannah Stephenson selects three essentials to make the job easier.

David Walliams is selling Noel Gallagher’s former Belsize Park home

Britain’s Got Talent judge and author David Walliams is selling his Hampstead home for 5.35million with Marcus Parfitt.

Column: Simon Gerrard on choosing the right area to live in

Good fences make good neighbours goes the saying, but fellow residents can have an impact on the enjoyment of your home. North London estate agent Simon Gerrard shares his tips for finding the perfect location.

Seven tips for creating a wellbeing boosting garden

Matt Keightley, the designer behind the Feel Good Garden at this year’s RHS Chelsea Flower Show, reveals how to make your own outdoor space more soothing. By Hannah Stephenson

Nine ways gardeners can be more waterwise this summer

Want to save your plants and save water? Go easy with the sprinkler and embrace these expert suggestions instead, says Hannah Stephenson

For sale: New show homes open at Highgate development

Two new show apartments have opened at a luxury development in Highgate.

Elegant cottage formerly home to renowned poet, A.E Housman, now for sale in Highgate Village

A cottage in Highgate Village where the renowned poet A.E Housman once lived is now available to buy.

Comment: A War of the Roses? The challenges of dealing with property and divorce

Trevor Abrahmsohn, MD at north London agents Glentree, writes about his encounters with divorcing couples selling the marital home

Home of the week: Handsome 5 bedroom property in Hampstead perfect for a family

On the market for the first time in many years is this attractive, substantial detached double fronted family house located in a prime location.

Fancy owning a Picasso? It’s not impossible says Belsize Village gallery owner

Emma Rice talks to Andrea Sylvester about art and how we could all potentially own a Picasso or a Chagall, if that’s what we love

Most Read