Maida Vale couple speak about their luxurious hand-painted, hand-stitched wallpaper range
PUBLISHED: 11:39 11 July 2014 | UPDATED: 14:50 29 July 2014
Nine years ago Maida Vale couple, Tim Butcher and Lizzie Deshayes, combined their creative talents to launch interiors house, Fromental.
Their aim was to produce the world’s most beautiful hand-embroidered, hand-painted silk wallpaper.
Today the pair’s luxurious creations - which also include fabrics - adorn some of the most prestigious residential and commercial properties around the globe, among them The Dorchester in London and the George V hotel in Paris.
Tim started his career as a tailor producing silks for top fashion designers, including Paul Smith and Ralph Lauren, before moving on to work as creative director of chinoiserie house de Gournay.
Lizzie, meanwhile, spent two years designing prints for silk neckwear, worked as a designer at wallpaper and fabric company, Osborne and Little, and later became a freelance decorative artist.
Asked what inspired them to launch their own business, Lizzie says: “Both creative, we were longing to work on our own designs, so when we left the companies we were working for, we set to work on our own line of papers.
“Initially, we focused on a more modern look, but as Tim was known and respected by many clients for his knowledge of chinoiseries, the requests kept on coming for us to create our own.”
Although the Far Eastern inspired chinoiseries now feature heavily in the Fromental range the pair still offer three contemporary collections.
Each design is customised - with the client able to choose their silk, paint colour and thread, while the composition is designed especially to fit the wall space and compliment the rest of the room.
From £300 a square metre, the wallpaper is not cheap, but when you take into account that each panel can take artists up to 600 hours to stitch and paint the price tag is understandable.
Tim says the feedback from those who have bought Fromental products has been fantastic.
“The overwhelming response is how much they love it,” he explains.
“It feels very personal to them and as each room is entirely customised to the client’s requirements, it reflects their own personality.”
He adds that despite “challenging” periods over the past nine years they both adore their jobs: “It really is a deep love of design, craftsmanship and not a little showmanship that is utterly addictive.”
The couple have a showroom in Kensal Rise where you can view samples by appointment. They also work closely with Hampstead based interior designer Carly Madhvani, who will visit your home and offer advice on what colours and designs would best suit your space.
For more information on Fromental visit fromental.co.uk and to contact Carly go to her website NW3interiorsltd.com.