Search

Hampstead mumpreneur makes children’s swimwear from recycled plastic

PUBLISHED: 18:09 28 June 2018

Swimwear made from recycled plastic fishing nets for sale by Noma

Swimwear made from recycled plastic fishing nets for sale by Noma

Archant

The BBC’s Blue Planet II has heralded a sea-change in attitudes towards plastic waste in our oceans.

Swimwear made from recycled plastic fishing nets for sale by Noma Swimwear made from recycled plastic fishing nets for sale by Noma

But one Hampstead mumpreneur was already switched on to the issue of recycling the tonnes of debris dumped in the sea each year.

Sarah Stafford’s children’s swimwear line Noma is made from ‘ghost’ fishing nets recovered from the ocean floor - and protects young skin from the harmful effects of the sun.

The former private equity lawyer has been working on the idea since 2016.

“I found this fantastic fabric made from recycled fishing nets and I love the idea that it’s cleansing the ocean and going back into the ocean in a postive way to protect kid’s skin,” she says.

Swimwear made from recycled plastic fishing nets for sale by Noma Swimwear made from recycled plastic fishing nets for sale by Noma

Recyling organisation Healthy Seas uses divers and local fishermen to locate and free abandoned commercial fishing nets from the ocean floor; then floats them to the surface with balloons. They are then recycled into socks, swimwear and carpets.

“Since Blue Planet II everyone is suddenly aware of the poor state of our oceans,” says the mum-of-two.

“Ghost nets are not visible on the surface but account for 10-20 percent of the waste in our oceans. They are dangerous to turtles and other large marine mammals who become trapped in them, and when they snag on coral reefs it effects the eco-system.”

The nets are shred and re-spun into a polyamide yarn and combined with lycra to make swimwear with UPF50+ protection. Stafford adds: “I’m not creative and I have no contacts in the fashion industry. This came about because our family like to go on holiday with guaranteed sunshine. I have a five and an eight year old and I’ve always been nervous about protecting their skin, but disappointed by the quality of protective swimwear on the High Street and the garish nature of very gendered designs with pirates or Hello Kitty. I thought maybe I can do something better.” She points out that skin cancer is the fastest rising type of cancer, linked to sunburn in early life.

Swimwear made from recycled plastic fishing nets for sale by Noma Swimwear made from recycled plastic fishing nets for sale by Noma

“Younger children and babies hate the feel of suncream, instead of constantly worrying and reapplying it, protective sunwear lets you get on with your holiday.”

For ages from 6 months-11 years, Stafford’s separates and all in ones in gender neutral styles and colours, can be passed between siblings. She also offers 5 percent off new swimwear if you return old costumes for recycling.

“This fabric doesn’t biodegrade so I really think it’s the future for swimwear. We can’t keep using up the earth’s resources then chucking stuff into landfill.”

nomaswimwear.con

Latest Hampstead & Highgate Stories

Premier League: Brighton & Hove Albion 1 Tottenham Hotspur 2

Yesterday, 14:00

We talk to hundreds of local business owners every day; we hear their concerns, understand their challenges and share in their successes.

Yesterday, 13:56

Hornsey and Wood Green MP Catherine West has criticised “shortsighted” plans to close Muswell Hill’s Royal Mail delivery office, while locals say the plans are “very concerning”.

Yesterday, 12:59

Emile Smith-Rowe has been speaking exclusively to the Islington Gazette newspaper after he made his Arsenal debut at the Emirates against Vorskla Poltava in the Europa League on Thursday. Read on for what he told Layth Yousif.

Yesterday, 10:48

As the 1960s drew to a close a group of Camden women were in the vanguard of the fight for gender equality. Sam Volpe spoke to members of the Belsize Lane Women’s Liberation Workshop about their remarkable deeds.

Fri, 18:11

Middlesex captain Dawid Malan was pleased to see his side complete their 117-run win over Derbyshire at Lord’s on Friday.

Fri, 17:39

The killers of Camden model Harry Uzoka have been jailed for a combined total of more than 60 years.

Fri, 16:26

Tim Murtagh finished with 4-55 as Middlesex ran through the Derbyshire batting to secure a 117-run victory in their final home County Championship match of the season at Lord’s.

PROMOTED CONTENT

Looking to get your child interested in a sport? Allianz Park, home to rugby union team Saracens, welcomes people of all ages to join their family of supporters and discover how their core values Honesty, Discipline, Humility and Work Rate underpin everything they do off and on the pitch.

As part of a major refurb, the London Marriott Hotel Maida Vale has renamed its three new-look function rooms to reflect the geography and rich history of the area. The largest, perfect for weddings and large meetings, is named after a Hampstead subterranean river, The Westbourne.

Londoners seeking high quality houses for sale within easy commuting distance of the capital are being advised to look north to St Albans’ prestigious Gabriel Square development.

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Most read Hampstead & Highgate stories

Show Job Lists

Digital Edition

cover

Enjoy the
Hampstead & Highgate Express
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now