Young Camden Town trio launch clothing shop to help kids at risk from drugs and gangs

09:00 02 February 2014

Owners of Clime-It Brothers Mubarak Mohamud (front) with Daryl Hanrahan. Picture: Polly Hancock

Owners of Clime-It Brothers Mubarak Mohamud (front) with Daryl Hanrahan. Picture: Polly Hancock


A young trio from Camden Town have started their own environmentally-conscious clothing store using half of all profits to help disadvantaged young people in the borough.

Clime-it Brothers, based in the Camden Collective, Camden High Street, saw its grand opening this month, almost selling out of stock in the first week.

The shop sells a range of “climate friendly” clothes and accessories and uses a sizeable portion of the money to help young people develop new personal skills through writing workshops and theatre groups.

It’s the brainchild of Mubarak Mohamud, 25, who experienced first-hand what it could be like growing up in Camden Town.

“I know what it’s like to be looked down on by people,” he said.

“We as a society need to learn that criticising the youth of this generation is not the way forward as it only leads to continued resistance. Instead of focusing on what they can’t do, let’s focus more on giving them praise and encouragement for the things they can do.

“Through theatre and creative writing, we have found a unique and tested way in dealing with issues such as youth unemployment, bullying and anti-social 
behaviour. Improving communication is our starting point.”

Gang members, drug dealers and the homeless are all helped by the group.

A keen musician, Mubarak uses hip-hop to help young people expand their vocabulary and 
develop an idea of “who they want to be”.

“It’s important that youngsters don’t let other people’s opinion of them define who they are,” he explains. “We get them to start out writing about what their life is like and how they feel – but their verses will always end with what they want for their future.

“It’s a great way to boost confidence and it hammers home the message and story they’ve written for themselves.”

Joining the business is long-term friend Daryl Hanrahan, 28, who was one of the first people to be helped by Mubarak’s workshops. “All of us here have seen first-hand the problems some of the young people in Camden face,” he said.

“The workshops help people develop a work-ethic and build self-confidence and it’s all about being the difference we wanted to see in our home town.”

Joined by friend Richard Webb, 31, the trio hope to expand their “good cause” brand and help young people across the borough fulfil their potential.

“We’ve been surprised by how well people in Camden have taken to our store and what we’re trying to do,” said Richard. “We didn’t realise it would be this popular so soon, but we almost sold out of stock in the first week.”


Latest News Stories

The Dorchester Hotel in London was just one of several five-star hotels targeted by the pair

A Hampstead pensioner who went on a drink-fuelled spree of unpaid fine dining in some of London’s most luxurious hotels was only caught because he left his spectacles behind, a court heard.

The LA Fitness gym in Highgate Road, Kentish Town

A petition has been launched to save a Kentish Town swimming pool threatened with closure because a gym is changing hands.

The suspected brothel is in Lyme Street

Three women have been arrested at a suspected brothel in Camden Town following complaints from residents.

Charlie and Lola author Lauren Child visits Highgate Pre-Preparatory School. Picture: Nigel Sutton

The author of popular children’s book series Charlie and Lola signed books and gave an assembly for young pupils.

Most read news

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot


You won't need to fork out for groceries for a while!

Asda, one of the country’s leading supermarkets, prides itself in being one of the cheapest places to shop, so you can be sure that your money will go a long way here!

Shop till you drop!

Here’s your chance to treat yourself to a new wardrobe and a whole lot more with this MyOffers competition to win an incredible £2,500 to spend at Primark on whatever you like!

Digital Edition

Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder