Search

Trader turns back on West End for butcher’s in Hampstead

07:00 06 January 2013

Philip Matthews, owner of The Hampstead Butcher. Picture: Thomas Alexander

Philip Matthews, owner of The Hampstead Butcher. Picture: Thomas Alexander

Copyright: Thomas Alexander

He traded in his small empire of bars and clubs in the West End for a butcher’s shop in Hampstead, but Philip Matthews is still pulling in an all-star crowd.

After 25 years running a string of swanky cocktail bars and restaurants in Covent Garden, Mr Matthews packed up for the good life in Hampstead Village where as a boy he remembered there was never a shortage of a good leg of lamb or hunk of ham, with no less than seven butchers selling their wares in the village.

However, when the 49-year-old arrived he discovered that the last butcher standing in a shop in Flask Walk was a 73-year-old who was preparing to emigrate to Australia.

In May 2010, out of a need for good meat for a Sunday roast, Mr Matthews set up The Hampstead Butcher – or a “butcher’s plus” as he likes to call it – in Rosslyn Hill.

“Part of the old village vibe was to buy good quality produce in Hampstead, and it seemed to have everything else apart from a butcher,” said the former owner of The Rock Garden cafe in Covent Garden.

“But I mulled it over for a while and came up with the idea of a place where you could get everything for your meal in one shop like your herbs, oils and gravy.”

Though meat is half of the Hampstead Butcher business, the fromagerie, charcuterie and selection of wines helps to pull in the likes of actresses Helena Bonham Carter and Emma Thompson, plus comedians Ricky Gervais and James Corden, who Mr Matthews counts among his regulars.

The father-of-two, who lives in New End, Hampstead, with wife Mia, also brought in ‘foodie’ Guy Bossom, former executive head chef at the Royal Opera House, to lead his team of 12 with the aim of becoming a ‘one-stop shop’ for the great and the good of Hampstead.

A supporter of traders’ group NW3 from its inception, Mr Matthews has strong views on business in the area. He insists that everyone, from independents to mega-chains, has their place in Hampstead High Street.

The butcher, who gets his meat from farms in Sussex and Norfolk, said: “There is a great demand for retail mix on the high street, but that doesn’t mean you can get away with poor quality and high prices as an independent trader. We have to offer value, whether that be quality or prices.”

n The first Ham&High of each month will feature an interview with an independent shopkeeper who is a member of the NW3 Hampstead Business Association. To find out more about the association, email info@nw3hampstead.com, visit www.nw3hampstead.com, or follow them on Twitter at @NW_3Hampstead

0 comments

Latest News Stories

Yesterday, 15:00
Michael Michaeledes

Tributes have been paid to a successful Hampstead painter who passed away aged 91.

Yesterday, 10:00
Jane Blackburn. Picture: Nigel Sutton.

The former manager of a trust set up to preserve the character of Hampstead Garden Suburb has been heralded for her professionalism, having stepped down after 10 years in the job.

Saturday, March 28, 2015
Jose Dent. Picture: Charlie Hopkinson/Gardens Illustrated.

A popular Hampstead horticulturalist has been remembered for her generosity and kindness.

Saturday, March 28, 2015
A mock section of the proposed anti-suicide fence at Archway Bridge is erected. Picture: Nigel Sutton

A mock-up section of controversial “prison-like” anti-suicide measures proposed for historic Archway Bridge has shown for the first time how they will look in real life.

Most read news

Property Newsletter Sign-up

The latest North London property news and features straight into your inbox.

Other Emails:
Fields marked with a * are mandatory
Email Marketing by e-shot

CCTV pictures capture the youngster’s early morning outing to satisfy her craving.

People are not happy with Hopkins’ comments, yet again.

There’s going to be more than 4,000 people standing for election – and other fun facts.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24


Our trusted business finder