The new ethical way to travel? Hampstead shop brings electric scooters to London

13:00 03 May 2014

Alan McKeown, owner of ViTa of Hampstead, on a ViTa Electric scooter called The Milano. Picture: Polly Hancock

Alan McKeown, owner of ViTa of Hampstead, on a ViTa Electric scooter called The Milano. Picture: Polly Hancock

Polly Hancock

The first man to sell electric bikes in London has now branched out to sell electric scooters all over the country from his base in Hampstead.

Alan McKeown, the owner of ViTa of Hampstead, has been in Heath Street for six years and is hoping that his scooters will prove popular with commuters.

Mr McKeown has sold electric bicycles in London for more than 12 years and was the first person to import electric bikes into the city from China, as well as selling £17,000 worth of the e-bikes in a 17-minute slot on the QVC shopping channel.

He now sells a range of products from roller skates and skateboards right up to the new line of electric scooters under the mantra “cool wheels, clean air”. Prices for the scooters start from £1,750.

The e-scooters are his latest venture and the past two years has been a process of trial and error, deciding which models work and sell best, Mr McKeown explained.

People who buy the scooters are apparently drawn by their throwback fashionable appearance, while the environmentally-friendly credentials are seen as a bonus.s

There are also cost-saving benefits to owning an electric scooter as owners do not have to pay road tax or congestion charges. “The running costs are very low and free parking appeals to many of my customers,” said Mr McKeown.

Many areas in London also offer free parking in order to motivate people to travel in more environmentally-friendly ways.

Owners of electric vehicles in Haringey do not have to pay for their resident’s parking permit, while Camden and 
Islington offer reduced rates of about £20 per year.

Mr McKeown is aware that electric power is the underdog in the transport industry, saying: “I think we are sleepwalking into global warming as there is no money to be made in clean air; it’s all in pollution.”

The electric scooters sold at ViTa of Hampstead can travel a maximum distance of 55 miles, depending on battery type, and are more suited to the short distance travelling of commuters and city dwellers.

A network of charging points has been set up across the capital by the Mayor of London, Boris Johnson, in order to 
address the concerns of those who think electric vehicles do not have the stamina of their gas-guzzling counterparts.

So it is now possible to charge electric scooters while out and about, and removable batteries allow the owner to charge them wherever they please.


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Hampstead Highgate Express visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hampstead Highgate Express staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hampstead Highgate Express account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Hampstead & Highgate News Stories

Yesterday, 16:26

Controversial plans to build a 10-storey “big ugly block” of luxury flats in Hampstead were last night waved through by Camden Council.

Yesterday, 07:00

A row has broken out over plans to dig out a basement car park and swimmming pool next to Hampstead Heath.

Thu, 17:15

A heritage campaigner has told of his devastation after he watched raiders ransack a disused pub that he fought to preserve.

Thu, 15:45

A historic red phone box in Highgate Village could soon be a tiny office space, complete with printing, scanning, copying and wifi

Thu, 11:00

Camden parents were forced to pay a total of £20,000 in school fines in the last year, new figures have revealed.

Thu, 07:08

This year’s Hampstead Christmas Festival has been called off, the Ham&High can reveal.

Wed, 19:00

The vicar believes the flags were taken down on both occasions as part of a targeted ‘homophobic attack’ on his church’s open and inclusive values

Wed, 17:39

Women have been warned to be vigilant when using the Black Path in West Hampstead after a lone female was sexually attacked in broad daylight on Saturday afternoon.

Newsletter Sign Up

Sign up to the following newsletters:

Most read Hampstead & Highgate news


Show Job Lists

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot


Cosmetics, toiletries, vitamins and more. Boots is the number one choice when it comes to purchasing daily essentials.

If you’re obsessed with Apple or just love a good gadget, this is a prize that will blow you away! An incredible £3,333 to spend on Apple goodies! How would you like to be the proud new owner of the Apple Watch?

Digital Edition


Enjoy the
Hampstead & Highgate Express
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now